Head of Marketing - Cyber Vendor exp - Up to AED50,000 + variable

Job Title: Head of Marketing - Must have cyber vendor experience - Up to 50,000 AED + variableLocation: UAEReporting Line: Chief Executive OfficerEmployment Type: Full-TimeAbout the CompanyThe company is a venture-backed cybersecurity product organisation building next-generation defensive technologies for modern digital environments.Operating at the intersection of cybersecurity, automation, and advanced analytics, it develops proprietary platforms that help enterprises identify, prioritise, and mitigate complex risks across expanding attack surfaces.The team consists of former security operators, engineers, threat researchers, and startup builders who move quickly, think boldly, and operate with strong ownership. The organisation functions as a scale-up environment with lean teams, rapid decision-making, high accountability, and a clear focus on product-market fit and international expansion.Role OverviewThe organisation is seeking a commercially astute and hands‑on Head of Marketing to build and scale its global marketing engine.This is a builder‑focused leadership role rather than a traditional corporate brand position.The Head of Marketing will define the company’s category narrative, shape competitive positioning against established cybersecurity vendors, and drive pipeline growth through bold, high‑impact marketing initiatives.The role works closely with executive leadership, founders, product leaders, and sales teams to translate deep technical innovation into clear market messaging that resonates with CISOs, security leaders, and enterprise buyers.Key ResponsibilitiesCategory Creation & PositioningDefine and refine market positioning within the cybersecurity ecosystemCraft compelling messaging frameworks that differentiate the company from established vendorsBuild a strong challenger‑brand identity aligned with innovation and technical credibilityTranslate complex security capabilities into sharp business value propositionsDemand Generation & Pipeline GrowthBuild and scale a modern demand generation engine focused on enterprise pipeline creationOwn multi‑channel acquisition strategies across digital, content, paid media, and partner ecosystemsDevelop targeted campaigns for priority industries and regionsOptimise funnel performance across MQL, SQL, and revenue contribution metricsContent & Technical StorytellingLead development of high‑impact cybersecurity content including threat reports, research papers, technical blogs, webinars, videos, and executive briefingsCollaborate with product and security teams to translate technical depth into accessible narrativesDevelop sales enablement materials to support enterprise deal cyclesEstablish a strong market point of view on emerging cyber threats and defensive innovationOwn product positioning, messaging, and go‑to‑market strategy for new releasesBuild structured launch frameworks that drive awareness, adoption, and market credibilityDevelop competitive battle cards and differentiation strategiesAlign closely with product leadership on roadmap communicationDigital Growth & Performance MarketingLead performance-driven digital marketing across paid channels, SEO, social platforms, and marketing automationTest and scale new growth channels and campaign formatsManage the marketing technology stack including automation platforms, CRM integration, and analytics toolsDrive measurable return on investment across all marketing initiativesBrand Authority & Industry PresenceEstablish thought leadership programs targeting cybersecurity decision‑makersSecure speaking opportunities, media coverage, and analyst engagementLead participation in global cybersecurity conferences and partner ecosystemsBuild strategic alliances that strengthen brand credibilityMetrics & Commercial AccountabilityOwn marketing KPIs directly tied to pipeline and revenue growthDevelop reporting dashboards for executive leadership visibilityUse data‑driven insights to continuously refine campaigns and budget allocationQualifications & Experience8–12 years of experience in B2B technology marketingStrong background within cybersecurity vendors or security‑focused technology companiesProven track record building marketing functions in high‑growth startup or scale‑up environmentsExperience marketing technical products to enterprise security leadersDemonstrated success supporting global sales teams with pipeline generationStartup mindset with strong hands‑on execution capabilityStrong grasp of cybersecurity market dynamics and buyer personasExceptional storytelling, positioning, and messaging skillsAbility to simplify complex technical subjects without diluting credibilityDeep understanding of modern demand generation strategiesStrong commercial acumen and revenue alignmentComfortable operating in fast‑paced, ambiguous environmentsEducationBachelor’s degree in Marketing, Business, Technology, or related fieldAdvanced qualifications are advantageous but not essentialPreferred BackgroundExperience in ve