Head of Commercial, Sales & Membership | Dubai Job Post

We are recruiting an experienced Head of Commercial, Sales & Membership on behalf of a premium, multi-site fitness business in the UAE. This is a senior leadership role responsible for driving membership growth, commercial optimisation, corporate partnerships, and revenue performance across new and existing locations.This opportunity suits a commercially sharp, results-driven leader with strong UAE fitness industry experience and a proven track record in membership-based business models.Role OverviewThe Head of Commercial, Sales & Membership is a critical leadership position within the senior management team. You will own end-to-end commercial performance, including membership acquisition and retention, sales strategy, corporate partnerships, retail revenue, and commercial planning for new site launches.Key ResponsibilitiesCommercial Strategy & ExpansionBuild and execute a scalable commercial strategy to support business growth and expansionLead commercial planning for new gym launches, including presales strategy, pricing, category mix, and local market positioningForecast demand, membership ramp-up, and commercial viability for upcoming locationsIdentify new revenue streams and commercial opportunitiesCollaborate closely with Finance on budgets, forecasts, ARPM targets, and revenue KPIsMembership & Sales PerformanceOwn membership acquisition, conversion, and retention across all branchesDesign and manage a performance-driven sales system with clear KPIs and reportingStrengthen retention programmes, member journey touchpoints, and lifetime valueEnsure premium service standards are embedded throughout the sales and membership journeyCorporate Partnerships & B2B GrowthDevelop and grow corporate partnerships and B2B revenue streamsLead negotiations for corporate memberships, sponsored seats, and partnership activationsIdentify and close strategic collaborations that enhance brand reach and commercial valueRetail & Ancillary RevenueLead commercial optimisation of retail and ancillary revenue streamsDrive category development, product innovation, pricing strategy, and brand collaborationsImprove profitability and stock efficiency across retail and F&B outletsData, Reporting & Commercial AccountabilityOwn group-wide commercial dashboards, KPIs, and reportingAnalyse sales trends, membership mix, and revenue per memberDeliver monthly commercial insights to senior leadershipEnsure transparent, accountable commercial performance across all sitesLeadership & CultureBuild, mentor, and develop a high-performing commercial and sales teamLead with energy, accountability, and a strong performance cultureCollaborate cross-functionally with Operations, Marketing, HR, and FinanceCandidate Requirements5–10 years’ leadership experience in fitness, health club, hospitality, or membership-based businessesProven success managing multi-site commercial operationsStrong background in membership sales modelsExperience developing corporate partnerships and B2B solutionsSolid financial acumen with P&L understandingExcellent communication skills and professional English proficiencyUAE-based candidates only (UAE fitness / gym experience essential)Ideal Personality TraitsCommercially sharp and business-focusedResults-driven with high accountabilityEntrepreneurial mindset, comfortable in growth environmentsInspirational, hands-on leaderPassion for fitness, lifestyle, and performancePackage & BenefitsTotal package: Up to AED 25,000Commission structure: TBCBonus scheme: TBCEmployment visa provided before joiningMedical insurance30 calendar days annual leave + UAE public holidaysPaid annual flights as per company policyFree gym membership5 working days per weekFlexible working hours required#J-18808-Ljbffr