Growth Marketer

Company DescriptionSellAnyCar are on a journey to build the future of all things automotive.We dream big, we aim big and we drive towards our goals. This mantra is why we are market leaders, why we are scaling and why we are competing for the best talent in Dubai and the world.We, at SellAnyCar, are looking for someone who has worked in an agile environment in a product-led organization. Top incumbents will be insanely curious and hungry critical thinkers with a real passion for technology.If you are a self-motivated doer with a passion for solving customer problems; join us now, be part of the dream.Job DescriptionRole OverviewThe Growth Marketer designs and runs systems that capture attention at scale, keep that attention tightly aligned with the SellAnyCar business, and convert it into measurable commercial outcomes. This is not a brand role and not a pure performance marketing role. It combines organic distribution, paid media where justified, content strategy, and conversion architecture into one accountable function.Core ResponsibilitiesAttentionBuild and operate scalable attention engines across:Social platformsContent ecosystemsSearchPaid media where justifiedPrioritize organic reach, distribution mechanics, and compounding growth loops over paid spend.Use paid media selectively and surgically to:Accelerate learning and scale proven narratives and channelsDevelop deep platform-level understanding of algorithms, formats, hooks, creative mechanics, retention and sharing behaviorContinuously test, iterate, and compound attention loops across brands and markets.RelevanceEnsure all content, messaging, and campaigns are directly tied to SellAnyCar products, services, and commercial priorities.Kill content and campaigns that generate views but fail to drive business impact.Translate complex offerings into simple, high-signal narratives that customers care about.Work closely with Product, Sales, Operations and Leadership to stay aligned with real demand drivers in the UAE and KSA.Tailor messaging by brand, market, and customer profile.Monetization & Performance MarketingDesign, execute, and optimize performance marketing strategies tailored to each brand and market (UAE & KSA).Own the full funnel, from first exposure to monetizable outcome:Lead generationTransactionsQualified demandManage and optimize digital advertising campaigns across:Google Ads (Performance Max, Search, YouTube)Meta Ads (Facebook & Instagram)TikTok AdsSnap AdsOversee paid search (PPC):Keyword strategyAd copy and creative testingBid management and efficiency optimizationImplement and scale paid social campaigns with clear commercial objectives.Lead SEO strategy:Keyword researchOn-page and off-page optimizationOrganic ranking and traffic growthDefine and track metrics that matter:Cost of attentionFunnel efficiencyConversion ratesRevenue and ROI by brand and countryRemove vanity metrics from reporting. Views without outcomes are failure.Systems, Budget & ExecutionBuild repeatable growth systems, not one-off campaigns.Combine content, media, landing experiences, CRM, and analytics into one coherent engine.Run experiments fast. Double down on what compounds. Shut down what does not.Operate hands-on. This is a builder role, not a coordination role.Content & Customer JourneyManage the content creation function to ensure consistent, high-performing messaging across website, apps, social media, advertising channels and automated whatsApp and notification flowsContinuously optimize the customer journey by ensuring:The right messageAt the right timeOn the right platformAcross all key touchpointsWhat This Role Is NotNot a social media posting roleNot a brand awareness-only roleNot an agency managerNot a performance marketer focused only on adsThis role owns outcomes, not activities.Success looks likeAttention that compounds instead of being bought every month.Content that is unmistakably tied to SellAnyCar’s business.Measurable impact on leads, transactions, and revenue.Fewer campaigns. Stronger systems. Clear accountability.QualificationsRequired ProfileStrong understanding of growth mechanics across organic and paid channels.Proven ability to generate attention without relying primarily on paid spend.Solid performance marketing fundamentals:Paid searchPaid socialAttributionFunnel optimizationDeep intuition for content, distribution, and virality.Commercial mindset—thinks in revenue, not reach.Highly analytical and experimental.Builder mentality. Prefers systems over slogans.Arabic language skills. Strong advantage but not mandatory.Familiarity with the GCC market is a plus.Additional InformationWe provide Health Insurance and yearly Bi-annual ticket to home countryProvide opportunities for growth and development#J-18808-Ljbffr