Growth Lead — Liviti Property Investment Advisory

About LivitiAbout Liviti – Liviti is one of Australia’s leading property investment advisory companies dedicated to helping Australians build long-term wealth through strategic property acquisition. Through our integrated ecosystem—investment advisory, finance, research, acquisitions, and customer success—we guide clients confidently through the entire property journey.Our mission is to make property investment simple, transparent and actionable, backed by data, expert advisors and industry-leading technology.At Liviti you will join a fast-growing founder-led business with ambitious plans to scale nationally. We move fast, innovate boldly and empower our people to own outcomes that shape the future of property wealth creation in Australia.Why Join UsImpact: Play a pivotal role in scaling a rapidly growing property investment advisory brand.Innovation: Work closely with leadership to build new growth engines, systems and GTM motions.Career Acceleration: Exposure across marketing, partnerships, strategy and product.Purpose: Help Australians build real wealth through intelligent property investing.About the Role: Growth LeadThe Growth Lead is responsible for accelerating Liviti’s brand presence, lead generation engine, partner ecosystem and market positioning across Australia. This role sits at the intersection of marketing, partnerships, content and go-to-market strategy, working closely with leadership, advisory teams and our broker/partner network.You will drive the strategy and execution of campaigns, content and partner programs designed to attract investors, nurture leads and empower referral partners, mortgage brokers, accountants, financial advisors and channel partners.This is a unique opportunity to shape and scale the next chapter of Liviti’s growth.Key Responsibilities1. Strategic Growth & Go-To-Market ExecutionOwn Liviti’s end-to-end marketing and growth strategy across investor, partner and advisor audiences.Define positioning, messaging and campaign priorities for property investment advisory and finance products.Build and execute GTM campaigns that drive measurable acquisition, engagement and conversion outcomes.2. Growth Campaign ManagementDevelop multi-channel lead generation campaigns (email, social, content, events, webinars, paid campaigns).Partner with advisory and sales teams to build funnel strategies and nurture sequences that convert leads into clients.Launch and optimise investor education initiatives such as webinars, events and masterclasses.3. Content Creation & Brand DevelopmentCreate high-impact content that elevates Liviti as a market leader in property wealth creation:Email marketing campaignsSocial media content and assetsWebsite landing pagesInvestor guides, PDFs, brochures and sales collateralWebinar assets and promotional campaignsLong-form blog content (with content writers)Partner enablement materials for accountants, brokers and advisors4. Partnership & Trade MarketingDevelop marketing programs for referral partners, builder networks, developers and channel partners.Create co-branded collateral resources and lead-gen tools.Support industry events, trade shows and partner activations from strategy through execution.5. Cross-Functional CollaborationWork closely with our in-house content, creative, sales, product and operations teams.Ensure all messaging and creative align with Liviti’s brand values and investor-centric positioning.6. Market Intelligence & InsightsStay ahead of investor behaviours, economic trends, property data insights and competitor movements.Use these insights to influence campaign strategy and content direction.7. Performance Tracking & OptimisationAnalyse performance data to track ROI, conversion metrics and growth effectiveness.Continuously test, iterate and optimise campaigns using data-driven decision-making.Qualifications & ExperienceRequired:Proven experience in marketing growth or GTM roles, ideally in property, finance, wealth advisory, fintech or related sectors.Demonstrated ability to design and execute digital campaigns that drive leads and conversions.Strong experience creating content and working with brand/creative teams.Ability to build partner marketing programs and channel enablement initiatives.Proficiency with Canva, CRM/automation platforms (e.g. Zoho, HubSpot, Mailchimp, Salesforce Marketing Cloud), analytics tools (GA4) and social platforms.Strong analytical skills with the ability to draw insights from data and optimise performance.A strategic thinker who owns outcomes, moves fast and thrives in high-growth environments.PreferredExperience working with referral networks such as accountants, financial planners or mortgage brokers.Experience in property investment or financial literacy content creation.Understanding of investor psychology and the Australian residential property market.BenefitsWhat We OfferFast-paced, dynamic and entrepreneurial environment.Hybrid working arrangements.Opportunities to work directly with founders an