Global Crypto Brand Leader — Strategy, Campaigns & Growth

As our client, one of the biggest crypto exchange platform globally, continues to expand across global markets and navigate industry cycles, they are seeking a Head of Marketing/ CMO to own and scale its global brand.Job location: Abu Dhabi or Dubai.This role is accountable for shaping the brand strategy, narrative, and end-to-end execution, ensuring our client’s brand remains clear, credible, and consistent across all external touchpoints. You will collaborate closely with the executive leadership team and cross-functional departments to translate business ambitions into a strong, enduring brand identity.You will lead three core teams – PR/Communications, Community, and Social Media – aligning overarching strategies, key priorities, and operational standards while empowering each team to deliver scalable, high-impact results.What You’ll DoDefine and evolve our client’s global brand strategy and positioning, translating core business priorities into a clear, differentiated brand narrative that resonates across markets.Own the full brand governance framework, including the development and enforcement of brand guidelines, tone of voice, and visual identity standards, guaranteeing quality and consistency across all regions.Lead flagship brand campaigns and storytelling initiatives, setting the creative direction for major product launches, strategic partnerships, and global sponsorships.Act as a strategic business partner to the leadership team, collaborating closely with Product, Growth, Communications, and regional teams to drive brand building and reputation management efforts.Build and lead a high-performing brand organization, establishing scalable operational processes and fostering a culture of ownership, professional craftsmanship, and sound strategic judgment.What We’re Looking For10+ years of progressive experience in marketing, branding, brand strategy, or integrated marketing, with a proven track record in global or fast-growth business environments.Demonstrated success in brand building, social media management, or community operations at an international or regional level, with measurable achievements to showcase.Proven ability to design and execute scalable brand strategies across multiple global markets.Exceptional strategic thinking paired with a sharp creative instinct and strong storytelling capabilities.A strong sense of ownership and sound business judgment, with the ability to operate effectively in ambiguous, fast-changing organizational and market contexts.Mandatory experience in the crypto, fintech, technology, or regulated financial industries; crypto industry experience is highly preferred.Experience in managing large-scale crypto industry events is a significant plus.Fluent English communication skills (verbal and written), with the ability to influence senior stakeholders through clear, concise, and credible messaging.#J-18808-Ljbffr