General Manager Sales

We are hiring a General Manager to oversee the end-to-end business with full P&L ownership. The primary goal is to transform our central kitchen/factory (100+ member team operating within a 2,400 square meter central production kitchen) into a profit centre, driving revenue growth, margin expansion, and sustainable scale across B2C subscription and emerging B2B channels, ensuring innovation becomes a sustainable commercial success.P&L Ownership & Profitability LeadershipOwn full P&L: revenue, gross margin, operating expenses, net profit.Convert the factory model from a cost centre to a profit centre by improving unit economics.Drive pricing strategy, plan structure, and margin discipline.Build and manage budgets, forecasts, and cash flow planning; run monthly performance reviews.B2B Partnerships & Business DevelopmentIdentify and close partnerships to expand revenue streams:Corporate wellness meal programsGyms and fitness studiosClinics and hospitals (dietician-supported plans)Universities and communitiesInfluencers/affiliates and co-branded programsDistribution & Channel Partnerships (Delivery platforms, Marketplace listings, other strategic distribution points)Build a repeatable B2B pipeline and partnership sales engine (lead gen → pitch → contract → renewal).Negotiate commercial terms, pricing and SLAs.Align operations team to business growth.Subscription Growth & Customer Retention (Qatar – B2C)Own growth strategy across Qatar: acquisition, retention, and revenue per customer.Understand local market preferences (diet trends, taste profiles, seasonality, buying behaviour).Translate customer insights into commercial actions: plan design, pricing, add-ons, seasonal menus, promotions.Work with marketing to ensure acquisition is efficient and profitable.Align marketing and customer experience teams to deliver consistent growth and subscription stability.Work with the marketing team to develop and implement customer retention programs.Founder-Led Innovation Execution (Diversification & New Product Launches)Convert founder-led product ideas into executable business plans.Own GTM execution for new categories: pricing, positioning, target segments, and launch timelines.Validate new products with pilots, feedback loops, and profitability testing.Scale successful launches into stable revenue lines.Ensure operational teams are aligned to business goals (forecasting, capacity, delivery SLA, quality targets).SkillsRequired Background & Qualifications8–15+ years of experience in a commercial/business leadership role with full or major P&L responsibility.Strong financial competence: forecasting, budgeting, margin optimisation, pricing strategy, unit economics.Experience leading business growth in catering, food services or hotel brands.Experience in the Qatar market with a strong understanding of customer behaviour and local channel dynamics.Demonstrated partnership and negotiation success with measurable revenue outcomes.Key Skills & CompetenciesBusiness ownership mindset (acts like the CEO of the unit).Strong financial and commercial judgment.Partnership development + negotiation excellence.Market understanding + customer insight-driven execution.Ability to translate ideas into execution and results.Strong leadership, KPI discipline, and cross-functional coordination.#J-18808-Ljbffr