General Manager - Commercial (MEA)

The AI-powered OS for beauty, wellness and self-care.About FreshaFresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.Role OverviewWe’re looking for an outstanding General Manager to take full ownership of our MEA business which is one of the most exciting and commercially important regions at Fresha. This is a senior leadership role where you’ll be trusted to shape strategy, drive performance and lead a growing team to new levels of success.You’ll report directly to the CEO and work closely with senior leaders across the company. From setting the commercial vision to executing day-to-day operations, you’ll be at the centre of it all - accountable for delivering results and building a high-performing, highly motivated team.This is a role for someone who thrives on both strategy and execution. You’ll bring structure, pace and clarity, create a culture built on ownership and high standards, and lead with energy, purpose and visibility. If you’re ready to take on a true leadership challenge in a fast-scaling tech business, this is your opportunity.Sales Leadership and Culture BuildingLead a high-performing MEA Business Development and Account Management teamBuild an elite sales culture grounded in ownership, accountability and performanceEstablish clear team rituals that drive motivation and consistencyTeam Structuring and ScalingDesign and scale the MEA commercial team structure, including hiring and managing through managersImplement performance frameworks, operating rhythms, and clear accountability measuresCreate conditions for others to lead and grow, rather than relying solely on ICsCommercial Strategy and ExecutionDefine and execute the go-to-market strategy for the MEA, aligned with company prioritiesAct on market feedback and business performance to adjust plans and identify opportunitiesOwn the sales funnel from prospecting through activation and retention, using tools like HubSpot to manage forecasting and pipelineStakeholder Management and InfluenceAct as the voice of the MEA region within the business, ensuring local context is well understoodCollaborate with cross-functional teams to shape campaigns, products and initiatives that drive partner successCommunicate with clarity, challenge constructively and lead through authenticityHands‑On LeadershipLead from the front: join calls, support negotiations, and coach team members through challengesSet a tone of urgency, high standards, and practical support — visible, approachable and grounded in actionCelebrate wins, course-correct when needed, and hold the team to high expectationsWhat We’re Looking ForSenior leadership experience within a SaaS, marketplace or technology businessProven track record of managing and scaling commercial teams, including managing through managersExperience leading sales and account management functions in SMB-focused environmentsSkilled at using performance data to guide decisions, track progress and motivate teamsStructured and strategic, with the ability to balance long‑term planning and near‑term deliveryClear and direct communicator who leads with purpose and clarityComfortable being hands‑on — from coaching teams to joining partner calls when neededEmbraces a “work hard, play hard” environment with high expectations and strong team spiritInterview ProcessScreen Call - Video-call with Talent Team (30‑45 mins)1st Stage - Video-call with VP of Revenue Operations (45 mins)2nd Stage - Video-call presentation with Leadership team (90 mins)Final Stage - Video Call with C‑SuiteWe aim to complete the entire interview process and deliver feedback within 4 weeks.Every job application received is reviewed manually by our talent team. While we strive to assess a