General Manager Car Rental

Milele Car Rental is seeking an experienced and commercially driven General Manager to lead and scale its car rental business. This is a senior leadership role with full financial and administrative authority, responsible for end-to-end business performance, growth and operational excellence.The role reports directly to the Group Business Head – Automotive and will play a key role in shaping strategy, profitability, and customer experience across the rental business.Key ResponsibilitiesBusiness & P&L OwnershipOwn full P&L responsibility for the car rental business, ensuring revenue growth, cost optimization, and sustainable profitability.Develop and execute short- and long-term business strategies aligned with group objectives.Drive pricing, utilization, fleet mix, and yield management to maximize returns.NTC – new to company accounts, corporate fleet, repeat customer list, business expansionOperations & Fleet ManagementOversee all rental operations including fleet planning, utilization, maintenance coordination, and asset lifecycle management.Ensure high service standards across customer touchpoints while maintaining operational efficiency.Establish and monitor KPIs for utilization, downtime, damages, and operational costs.Fleet preventive maintenance, to minimize Maintenance costSales, Marketing & PartnershipsLead B2B, B2C, and corporate sales strategies to grow market share.Strengthen partnerships with corporate clients, aggregators, brokers, and digital platforms.Collaborate with marketing teams on demand generation, pricing campaigns, and brand visibility.Clear business targets to sales staff. Three months threshold – nonperformers to be fired on completion of 90 daysFinancial & Administrative AuthorityExercise financial and administrative authority over budgets, approvals, contracts, and vendor management.Ensure strong governance, compliance, and risk controls in line with UAE regulations.Drive process discipline and reporting transparencyDirectly responsible for profit and loss of business.People & LeadershipBuild, lead, and develop high-performing teams across operations, sales, and support functionsConduct workload analysis and rationalize manpower in conjunction with HRConduct peer business analysis with similar size competitors.Improvise business processes to make them efficient and effectiveIncorporate internal control to optimize available resourcesDevelop and implement MIS to facilitate monthly review process on business in conjunction with financeEnsure measurable KPIs are assigned to sales and operations staff, progress is monitored on daily basisMarket trends/ Competition activity and schemes or offers by competition are to only counter but planned in a manner to produce better business results.Weekly reporting on competition activity and our business plan comaprisonSet clear performance expectations, accountability frameworks, and succession plans.Foster a performance-driven, customer-centric, and ethical work culture.Candidate Profile10+ years of senior leadership experience in the car rental, automotive leasing or mobility sector (UAE or GCC experience is MUST).#J-18808-Ljbffr