General Manager – Automotive Aftermarket Experience

A) Strategic Growth & Business Expansion Providing visionary leadership to steer strategic planning, growth, and profitability. Develop and execute a 3–5-year strategic business roadmap focused on growing non-captive revenue, expanding market share and improving profitability. Lead the transition from captive-driven operations to a diversified non-captive business model including B2B, retail, e-commerce, and export channels. Identify and develop ancillary businesses to bring synergies such as car care services or lifestyle accessories. Establish new geographies, dealer networks, and partnerships to reduce dependency on any single client or market. Identifying and capitalizing on market trends and emerging opportunities. Analyze competitor strategies, and pricing structures for growth. Form strategic alliances with complementary brands, OEMs, or regional partners to strengthen business and private label opportunities to expand the product portfolio.B) Sales & Market Development Introducing channel segmentation strategies for retail, online and B2B to grow profitably. Enhance First Option brand positioning and visibility through marketing innovation and customer experience excellence. Drive customer acquisition and retention strategies by loyalty programs, and data analytics. Strengthen relationships with car dealerships, workshops and fleet operators to secure recurring business.C) Process & Operational Excellence Establish and standardize core business processes across production line, sales and customer service. Introduce SOPs and KPIs with clear review mechanisms. Develop a culture of continuous improvement and lean operations to balance growth with financial prudence. Build a scalable supply chain solution with control over quality and delivery.D) People & Culture Leadership Build a leadership team and organizational structure. Create a performance-driven culture focused on accountability, learning, and innovation. Oversee talent acquisition aligned with business requirement — retail management, digital marketing and category management.E) Financials Work closely with the CFO on budgeting, forecasting, and capital allocation. Own P&L performance, ensuring profitable growth and strong cash flow discipline. Identify new revenue streams and high-margin product categories to enhance profitability. Diversify revenue mix — target >60% non-captive contribution within 2 years. Monitor financial KPIs: revenue growth, gross margin, EBITDA, and return on capital.F) Governance & Reporting Maintain transparent reporting and regular updates to the Board on progress, risks, and corrective actions. Ensure regulatory and compliance adherence across operations. Build strong external relationships with suppliers, regulators, and partners Drive continuous improvement in corporate governance, ethics, and sustainability. Anticipate market risk and develop mitigation strategies for supply chain, pricing, and competitive pressuresSkills Minimum experience 10–15 years of experience in automotive and aftermarket, with at least 5 years in a GM/ Business Head role within the same industry Entrepreneurial mindset with execution excellence, commercial acumen, and team-building ability. Strong understanding of retail expansion and B2B networks.#J-18808-Ljbffr