Front-end Developer

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!Summary: We are looking for a highly skilled Shopify Front-End Developer to support the development, enhancement, and ongoing optimization of our global eCommerce storefronts. This role combines hands-on front-end engineering expertise with strong delivery ownership, ensuring high-quality implementations across campaigns, promotional activations, merchandising features, and CRO initiatives.The ideal candidate is a technically strong developer who thrives in fast-paced environments, collaborates effectively across Product, UX, Analytics, and Marketing teams, and takes ownership of delivering scalable, high-performance digital experiences aligned with our global commercial calendar.Essential Duties And ResponsibilitiesShopify Front-End Development:Develop, customize, and maintain Shopify themes using Liquid, HTML, CSS, JavaScript, and modern front-end frameworksBuild scalable, reusable front-end components aligned with design system standardsImplement UX/UI enhancements, merchandising experiences, landing pages, and feature improvements across global storefrontsEnsure website performance, accessibility, SEO readiness, and mobile responsiveness meet industry best practicesMaintain clean, maintainable, and well-documented code following engineering standards.Campaign Activation & Technical MerchandisingBuild and deploy campaign-specific front-end experiences including promotional landing pages, seasonal activations, and merchandising modulesImplement promotion logic integrations including discount codes, automatic discounts, bundles, tiered offers, and region-specific promotional rules using Shopify Functions, Scripts, or integrated promotion systemsDevelop and support Gift With Purchase (GWP) mechanics including threshold-based eligibility, conditional cart logic, and automated promotional item handlingConfigure campaign merchandising features such as promotional badges, countdown timers, dynamic promotional messaging, and campaign-specific checkout experiencesPartner with Commercial, CRM, and Marketing teams to translate promotional calendars into scalable technical implementations delivered on scheduleBuild reusable campaign component libraries enabling faster deployment of recurring promotional mechanics.Launch QA, UAT & Activation ValidationPerform thorough pre-launch QA validation for all front-end releases, campaigns, promotional activations, and merchandising implementations across devices, browsers, and marketsValidate campaign functionality including promotional messaging, UX behaviors, discount presentation, GWP visibility, merchandising placements, and conditional UI logicExecute UAT support by partnering with Product, Commercial, and QA teams to ensure all acceptance criteria are validated prior to releaseMonitor live deployments during launch windows, rapidly troubleshooting UI, performance, or functional issues when necessaryMaintain and enhance front-end QA checklists and regression testing standards for recurring campaign activations and feature releases.CRO & Customer Experience OptimizationPartner with UX, CRO, and Analytics teams to implement experimentation initiatives including A/B tests, personalization modules, and conversion-focused enhancementsSupport testing frameworks by deploying front-end test variations and tracking implementationsContinuously identify opportunities to improve conversion performance, usability, and digital experience quality.Project Delivery & Execution OwnershipTranslate product and business requirements into technical front-end solutionsEstimate development effort and manage assigned tickets through sprint cycles from development through QA, UAT, and releaseProactively identify risks, dependencies, and delivery challenges, proposing scalable solutionsSupport campaign launch readiness, QA validation, and post-release monitoring to ensure flawless execution during high-traffic periods.Cross-Functional CollaborationCollaborate closely with Product, Design, Analytics, Marketing, and Engineering teams to deliver end-to-end digital initiativesParticipate in sprint ceremonies including planning, backlog grooming, and technical reviewsWork alongside agency and vendor partners to ensure implementation consistency and delivery qualityProvide technical guidance during solution design discussions to ensure feasibilit