Executive Director of Enrollment Management | Office of Enrollment Management

<div><p><b>The Executive Director of Enrollment Management (EDEM)</b>is responsible for developing and implementing strategic initiatives to promote American University of Sharjah (AUS), advance its mission, and position it as a premier institution of choice for qualified local and international students.</p><p>The EDEM provides leadership and oversight for key enrollment functions, including:</p><ul><li>Undergraduate (UG) and graduate (GR) student recruitment and admissions</li><li>The University Testing Center</li><li>The external sponsorships program</li><li>The Welcome Center</li><li>The Contact Center</li></ul><p>Collaborating closely with internal stakeholders, the EDEM ensures alignment with the university’s strategic objectives. This includes conducting periodic assessments, research, and analyses of the higher education landscape to inform data-driven enrollment strategies and meet institutional targets. Additionally, the EDEM prepares annual enrollment projections to support budget planning.</p><p>Externally, the EDEM fosters strategic partnerships with Ministries of Education/Higher Education, government agencies, sponsoring entities, high schools, and higher education institutions within and beyond the UAE to strengthen AUS’s enrollment pipeline and reputation.</p><h3>Job Responsibilities</h3><ul><li>Oversee the development and implementation of the Office of Enrollment Management (OEM) Multi-Year Strategic Plan.</li><li>Track inquiries, leads, yields, and application trends to guide decision-making and improve efficiency.</li><li>Serve on various committees to formulate leveraging strategies, including those related to student success, recruitment and retention, financial grants and scholarships, and a university capacity task force.</li><li>Supervise the planning and execution of the new student orientation program.</li><li>Prepare and maintain the departmental budget, ensuring alignment with institutional strategic enrollment goals and objectives.</li><li>Analyze admission standards and requirements and recommend adjustments for approval by senior leadership.</li><li>Develop print and online informational and promotional materials.</li><li>Serve as the final arbiter on admissions decisions in accordance with established policies.</li><li>Advocate for fair admission policies and ensure equitable treatment of all applicants regardless of background.</li><li>Develop grade concordance tables and matrices for different secondary education systems.</li><li>Establish and monitor the application of academic credential evaluation and assessment standards.</li><li>Monitor the effectiveness of internal admissions processes and policies to ensure they meet key performance indicators.</li><li>Liaise with Ministries of Education and local education councils.</li><li>Develop data-driven, multi-year enrollment projection scenarios to establish capacity parameters and budgetary requirements.</li><li>Monitor and assess the growth of the external student sponsorship program and strengthen relationships with sponsoring organizations.</li><li>Represent the university at media events and on- and off-campus recruitment functions.</li><li>Develop a recruitment and new-student communications plan, guiding prospects from initial inquiry through matriculation.</li><li>Develop and implement, in consultation with the recruitment team, an annual comprehensive recruitment campaign plan.</li><li>Co‑manage, with the Strategic Communications and Marketing department, the development of communication plans and the implementation of promotional tools for recruitment campaigns (e.g., social media, advertising).</li><li>Engage colleges/schools, faculty, alumni, and various AUS departments in recruitment efforts to achieve enrollment goals.</li><li>Establish partnership agreements with select high schools locally and internationally to attract highly qualified applicants.</li><li>Lead the integration of automation and artificial intelligence solutions to enhance enrollment operations, improve applicant experience, increase efficiency, and transition key processes from manual to data‑driven digital workflows.</li></ul><h3>Qualifications And Skills Required</h3><ul><li>Master’s degree or higher in Business Administration, Mass Communication, Public Administration, Higher Education Administration, or a related field from an accredited institution.</li><li>Proficiency in written and spoken Arabic is considered an asset.</li><li>Strong understanding of the higher education landscape, including emerging trends, regulatory frameworks, and best practices in enrollment management.</li><li>Solid background in developing and implementing admissions policies, academic credential evaluation standards, and related governance frameworks.</li><li>Comprehensive knowledge of diverse high school education systems, grading models, student recruitment strategies, and yield management practices.</li><li>Up‑to‑date expertise in leveraging digital market