Enrolment Experience Specialist

Admissions & Parent EngagementMeet with prospective parents to explain the school’s admission procedures, curriculum, fee structure, and GEMS services (Ambassador program, FAB Credit card, GEMS Rewards, etc).Guide families through the entire admissions journey, ensuring a positive, transparent, and responsive experience.Maintain up-to-date knowledge of assigned school’s programmes, values, and unique differentiators to effectively promote its strengths.Pipeline Management & ConversionSupport Admissions officers manage admissions pipeline of leads and opportunities in alignment with established SLAs.Ensure timely follow-up with all prospective families, maintaining consistent communication to support engagement and conversion.Liaise closely with the SLT to secure prompt feedback on assessments and applications, maintaining a high conversion rate and quick turnaround time.Achievement of retention targets in line with set KPI’sReporting & AnalysisPrepare and share timely reports with Sales Operations Manager, on enrolment progress, projections, and key performance indicators across assigned schools.Provide insights on parent feedback and Lead Quality to Sales Operations Manager and Marketing Manager.Share competitor insights regularly with the Sales Operations Manager and Principal to support informed decision-making and positioning strategies.Achievement of performance management targets in line with set KPI’sMarket Awareness & Competitor IntelligenceSupports the Sales Operations Managers on the ground recourse by gathering information from parents and community interactions about competitors’ offerings, promotions, and reputation.Share competitor insights regularly with the Sales Operations Manager and Principal to support informed decision-making and positioning strategies.Conduct mystery visits to assigned schools to provide feedback aligned with the above.Achievement of data quality improvement targets in line with set KPI’sRetention & Cross-SellSupport retention initiatives by identifying at-risk families early and escalating feedback to Sales Operation Manager and Principal (through NPS scores, TCs, Re-enrolment intentions).Lead cross-sell opportunities by informing families about suitable sister schools and programmes within the cluster/GEMS network.#J-18808-Ljbffr