E-Commerce & Online Activation Specialist

E-Commerce & Online Activation SpecialistFunction: MarketingLocation: Dubai, DU, AEWork Arrangement: HybridDescriptionThe E-Commerce & Online Activation Specialist is responsible for driving online sales performance, digital execution excellence, and flawless campaign activation across e-commerce platforms and digital retail partners. This role acts as the key link between brand and commercial teams to ensure that online touchpoints are optimized, locally relevant, and conversion-focused.The position requires strong coordination with distributors, retailers, agencies, and internal stakeholders to execute always‑on and campaign‑based activations that accelerate growth across priority markets.Key Responsibilities – E-Commerce Execution & PerformanceOwn day‑to‑day execution of e‑commerce activities across key online retailers and marketplaces.Ensure best‑in‑class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews).Track and analyze e‑commerce KPIs including traffic, conversion, sell‑out, share, and ROI, and recommend optimization actions.Support commercial teams with online forecasting, promotions, and performance tracking.Online Activation & Campaign ManagementLead digital activation of brand campaigns across e‑commerce and retailer media platforms.Coordinate end‑to‑end execution of promotions, launches, seasonal events, and always‑on activations.Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers.Manage campaign calendars and alignment with brand, trade, and media plans.Stakeholder & Distributor ManagementAct as the primary point of contact for e‑commerce topics with distributors, retailers, and local partners.Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization.Support cross‑market alignment while ensuring local relevance and compliance.Content & Consumer ExperienceEnsure brand consistency and high‑quality consumer experience across all online touchpoints.Optimize product pages and brand stores to improve discoverability and conversion.Coordinate localization of content where required (language, cultural relevance, regulatory needs).Reporting & InsightsPrepare regular performance reports and post‑campaign evaluations.Translate data into actionable insights and recommendations for continuous improvement.Share best practices and learnings across markets and teams.Qualifications & ExperienceEducationBachelor’s degree in Business, Marketing, E‑Commerce, Digital Marketing, or a related field.Experience2–3 years of experience in e‑commerce, digital marketing, online activation, or related roles.Hands‑on experience working with online retailers, marketplaces, or DTC platforms.Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage.Exposure to regional or multi‑market setups is preferred.Technical & Functional SkillsStrong understanding of e‑commerce fundamentals (online shelf, conversion levers, retail media, promotions).Experience with analytics and reporting tools (Excel, dashboards, retailer platforms, Google Analytics or similar).Familiarity with digital media, content management, and campaign execution processes.Solid project management skills with the ability to manage multiple priorities simultaneously.Soft Skills & CompetenciesStrong stakeholder management and communication skills.Ability to work cross‑functionally in a fast‑paced environment.High attention to detail with strong execution discipline.Commercial mindset with a data‑driven, results‑oriented approach.Proactive, hands‑on, and solution‑focused attitude.LanguageFluent English and Arabic required.#J-18808-Ljbffr