Director of Media - EdTech (French fluent )

Director of Media (Brand & Content)We’re looking for a Director of Media (Brand & Content) to lead the creative and strategic content initiatives for a brand growing from a personal ecosystem into a global, iconic company brand.This is a full‑time position, carried out remotely or from our beautiful offices in Dubaï or Lisbon. French and English fluency are required.Your ResponsibilitiesArchitect the Dual‑Brand Strategy, building a symbiotic plan that reinforces David Laroche’s personal brand and Paradox’s company brand without cannibalisation.Propose radical new formats (documentary, reality show, conceptual short) that shatter the boring codes of the Self‑Help industry.Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, Authority & Authenticity for LinkedIn.Drive radical concepting and end‑to‑end delivery, taking responsibility for the entire production chain: writing hooks, storyboarding, and ensuring the final cut matches the vision.Recruit and manage the team required to realise each concept (motion designers, drone operators, niche experts) and onboard them.Ensure David appears as an actor on set by providing flawless scripts, set design, and direction so he can perform without mental load.Lead the internal content factory (Factory Manager, Video Editors, Graphic Designers) by setting tempo, culture, and daily standards of excellence.Provide high‑level artistic direction and act as the final quality check; nothing is published unless it meets the Paradox Standard of aesthetics and storytelling.Challenge the team to constantly upskill, pushing them for sharper cuts, better sound design, and stronger visual storytelling.Collaborate with the Head of Growth to produce assets specifically designed to convert in ads, treating content as the primary acquisition channel.Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works.QualificationsProven content builder: successfully grown a media brand, YouTube channel, or personal brand to significant scale (100k+ followers or millions of views). Understand mechanics of virality and retention.Editorial leadership experience managing a creative team (editors, designers) and raising the level from good to masterpiece.Elite scripting skills: can showcase scripts that performed, with strong hooks, structured narratives, and engagement lasting 20+ minutes.Performance fluency: experience where content drove business results (ads, launches, conversion) rather than vanity metrics.Key Personality TraitsIntolerant to mediocrity: enjoys fine detail, fights weak typography, choppy cuts, and poor headlines.Psychology obsessed: studies why people click, share, and what emotion drives them.A \"doer\" with authority: commands respect through competence, writing scripts, directing shoots, and fixing edits.No ego, just impact: accepts that concepts can flop, analyzes data, pivots immediately, and ships next concepts with renewed energy.LanguageFrench: Native/Bilingual. English: Fluent. Written communication is English.#J-18808-Ljbffr