Director of Digital Marketing

As a Director of Digital Marketing you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and increase online visibility.ResponsibilitiesSocial Media Strategy: Develop and execute a comprehensive social media strategy aligned with the resorts marketing goals. This includes choosing appropriate platforms (Facebook Instagram Twitter LinkedIn etc.), creating content calendars and setting measurable KPIs.Content Creation: Produce high-quality engaging content such as photos, videos, reels, blogs and stories showcasing the resorts amenities, services, events and promotions. Highlight the unique experiences offered by the resort to entice potential guests.Paid Advertisement: Create and manage digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to increase visibility, drive traffic to the resort's website and boost bookings.SEO and Website Optimization: Optimize the resort’s website for search engines (SEO) to improve its ranking and visibility. Monitor website analytics and make data-driven decisions to enhance user experience and conversion rates. Manage and update Micro site for the resort.Collaboration and Partnerships: Identify and collaborate with influencers, local businesses and travel-related partners to expand the resort’s reach and attract new audiences.Analytics and Reporting: Track and analyze social media metrics, website traffic and campaign performance regularly. Provide detailed reports and insights to assess the effectiveness of marketing efforts and make necessary adjustments for improvement.Event Promotion: Promote special events, packages and seasonal offers through digital channels. Create buzz and excitement around these offerings to drive bookings and increase attendance.CRM Management: Utilize CRM tools to maintain a database of guest information, preferences and interactions. Implement strategies to nurture relationships with past guests and encourage repeat visits.QualificationsBachelors degree in Marketing, Digital Marketing or a related field.Proven experience in digital marketing, preferably within the hotel or hospitality industry.In-depth knowledge of digital marketing channels including SEO, SEM, social media and content marketing.Proficiency in using digital marketing tools and platforms such as Google Analytics, Facebook Manager and social media scheduling tools.Strong analytical skills with the ability to interpret data, identify trends and make data-driven decisions.Excellent team management skills.Creativity and a keen eye for design and aesthetics.Exceptional communication and interpersonal skills.Self-driven & results oriented.Up-to-date with the latest trends and best practices in digital marketing.Additional InformationWhat is in it for You:Employee benefit card offering discounted rates in Accor worldwideLearning programs through our AcademiesOpportunity to develop your talent and grow within your property and across the world!Ability to make a difference through our Corporate Social Responsibility activities like Planet 21Why work for AccorWe are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accor’s limitless possibilities. By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor, visit what you love, care for the world, dare to challenge the status quo! #BELIMITLESSRemote WorkNoEmployment TypeFull-time#J-18808-Ljbffr