Director, Field Marketing EMEA

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C‑Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.At Diligent, we’re building the future with people who think boldly and move fast. Whether you’re designing systems that leverage large language models or part of a team re‑imagining workflows with AI, you’ll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA; we look for individuals willing to ask the big questions and experiment fearlessly – those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future – you’re an agent of positive change, joining a global community on a mission to make an impact.The Director, Field Marketing – MEA/Mainland Europe is responsible for the coordination and execution of Diligent’s marketing strategy across key Middle East markets, with a primary focus on the UAE and the Kingdom of Saudi Arabia (KSA).This role will lead integrated, field‑led marketing programs that:Support the launch and ongoing promotion of Diligent in the UAE, enabling localized deployment of Diligent products in line with data residency and regulatory requirements.Drive awareness and pipeline around opening a new office in KSA and the establishment of a private cloud data centre designed to support boards, executive teams, and entities across the region.The Director will work closely with colleagues across Product Marketing, Digital Marketing, Marketing Operations, Sales Development, Account & Regional Sales Leadership, Customer Success, and Partner/Channel teams to build coordinated, optimized campaigns that are fully aligned to GTM priorities for the Middle East.They will generate inbound demand and regional pipeline by optimizing:Diligent’s presence across regional web properties and digital campaignsEvents and executive programs in UAE, KSA, and priority GCC marketsContent marketing, SEO, SEM, and ABM programs tailored to boards, governance leaders, public sector organizations, financial institutions, and large enterprises.The Director will be hands‑on in building and operating the infrastructure for leads, reporting, and analytics, using platforms such as Marketo and Salesforce to fuel innovative and effective marketing campaigns. The Management aspect of this role will be to look after the team of 4 FTE (2 – DACH, 2 – FraBeLux), leading them in the transition from Field Marketing into Pipeline Marketing as the focus of the team shifts from creating pipeline to creating and driving pipeline through the sales funnel, utilising the Diligent Pod GTM model.Key ResponsibilitiesRun the MEA Pod GTM model aligning with Sales, BDR’s, BU’s to drive effective sales plays in the region.Build pipeline across new logos and expansion of existing accounts, including generating marketing‑qualified leads, by building connected customer journeys through the buying cycle via multi‑channel online and offline programs.Lead the Mainland Europe Field Marketing team to help them drive activity through the Pod GTM model to build effective marketing plans to support pipeline and booking goals within regions.Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes.Establish closed‑loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients.Lead campaign reporting to analyze performance and optimize as necessary.Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices.Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research.Track campaign ROI and influence the allocation of marketing spend based on past performance.Required Experience/SkillsExperience across digital marketing responsibilities (SEO, SEM, ABM strategies and best practices).Experience utilizing modern platforms across the MarTech stack including Marketing Automation (e.g., Marketo) and Salesforce.com.Experience building ABM strategies and campaigns.A team player who loves to collaborate with cross‑functional and regional teams.Excellent communication skills, both written and verbal.Ability to analyze data and use it as the basis to make data‑led decisions.Exceptional project management skills.10+ years in managing managers experience required.What Diligent Offers YouCreativity is ingrained in our culture. We are innovative collaborators by