Director, Brand Strategy Coca Cola Trademark

Job Description SummaryEME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step‑change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data‑and‑tech‑enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI.Focus, Scope & ImpactWorld‑class, rounded strategy crafting (incl. creative, E2E, growth, innovation, flywheel integration). True E2E ownership / decision maker of the full brand bundle. OU category directors focus on LRP and OU‑wide projects while within markets the focus is ABP creation / operationalization.ResponsibilitiesAccelerate CCTM performance in EMEOU through leadership on frontier marketing, innovation, and enabling integrated flywheel execution.Lead LRP and OU‑wide programs in partnership with Global CCTM team, the EMEOU CCTM network, and other OU functions: define category/brand growth/innovation strategies; own E2E/creative strategies and brand bundles; lead w/ IMX OU‑wide consumer/shopper strategies/deployments.Drive marketing performance and ROI leveraging data, tech, AI and capabilities; hold OU category P&L accountability.Enable and activate the OU CCTM network to ensure coordination, collaboration, excellence and balance scale with intimacy.Experience & Critical RequirementsSignificant marketing and leadership experience (10+ years), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy.Led scaled, complex, cross‑functional and cross‑geographical teams and projects.Led projects that leverage Digital/Data as edges.Worked in the frontline (e.g., Frontline Marketing).Led and developed teams directly.Advanced business, commercial acumen (RGM experience is nice to have).Behaviors: Growth Mindset – curious, ambitious, hard‑working, enterprise mindset; passionate and uncompromising commitment to excellence and servant leadership.Communication FocusStrong analytical and problem‑solving skills; influential skills with senior executives.Ability to build and leverage relationships with key business partners (internal and external), comfortable working with senior leaders.Ability to work in networked teams with full collaboration, especially in volatile and ambiguous contexts.Ability to navigate complex challenges & linkages and articulate them into plans that drive results.Ability to inspire through the power of our marketing and brands.SkillsBrand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management.LocationTürkiye, IstanbulTravel Required: 00% - 25%Relocation Provided: No#J-18808-Ljbffr