Digital Paid Media Specialist - DSP and CPA

We are seeking a highly skilledDigital Paid Media Specialistwith strong expertise inDSP advertising, CPA performance networks, and programmatic campaign management. This role is ideal for someone who can build, optimize, and scale paid campaigns for products requiringstrict advertising compliance, while driving measurable growth and acquisition.You will lead end?to?end strategy and execution acrossprogrammatic DSPsandCPA?driven affiliate channels, ensuring optimal performance and maximum ROI.Key Responsibilities?DSP & Programmatic Campaign ManagementPlan, launch, and optimize campaigns acrossleading DSP platforms(display, video, native, CTV/OTT, DOOH).Build custom audience segments using behavioral, contextual, and demographic insights.Execute retargeting, advanced bidding strategies, and funnel?based acquisition campaigns.?CPA & Performance Network ManagementManageCPA?based user acquisition campaignsthrough affiliate networks and direct publisher partnerships.Optimize partner performance, negotiate payouts, and maintain cost?efficient conversion flows.Monitor fraud, compliance, and traffic quality across all partners.?Data, Insights & OptimizationContinuously optimize campaigns for conversion rate, CPL/CPA, ROI, and traffic quality.Conduct A/B testing on creatives, landing pages, targeting groups, and bidding models.Generate performance dashboards and insights using analytics and attribution tools.?Cross?Functional CollaborationWork closely with marketing, product, and compliance teams to ensure campaign alignment.Coordinate with influencers and publishers to support compliant user acquisition efforts.Ensure all media buying activities adhere to platform restrictions and regulatory guidelines.SkillsRequired Qualifications3+ years of experience inDSP advertising, programmatic buying, or CPA performance marketing.Strong command of DSP platforms (DV360, StackAdapt, Amobee, or similar).Proven track record managingCPA user acquisitionand affiliate campaigns.Deep understanding of targeting, bidding, optimization, and attribution models.Proficiency in analytics tools (GA4, Looker Studio, DSP dashboards).Excellent communication, analytical, and project?management skills.Preferred QualificationsCertifications in Programmatic Advertising, Google Marketing Platform, or related fields.Experience managing campaigns forregulated or restricted?category productspreferablyFamiliarity with GCC/UAE market dynamics and compliance guidelines.#J-18808-Ljbffr