Digital Marketing Specialist

About the job Digital Marketing SpecialistKey Responsibilities:Plan, launch, and manage paid digital campaigns across Google, Meta, TikTok, and other platforms.Analyze campaign performance using Google Analytics (GA4) and provide deep insights into user behavior and conversion paths.Develop and maintain customized dashboards and reports (GA4, Looker Studio, etc.).Track and improve key metrics such as ROAS, CAC, Conversion Rate, and Retention.Coordinate with content writers, designers, and media buyers to ensure campaign readiness and consistency.Execute A/B tests and analyze results to inform future decisions.Collaborate with external marketing vendors or agencies when needed.Optimize customer digital journey and suggest improvements for higher conversion.Ensure tracking tools (Pixel, GTM, Appsflyer) are correctly implemented and integrated with campaigns and platforms.Requirements:Bachelors degree in Marketing, Business, IT, or a related field.3+ years of hands-on experience in digital marketing and performance campaigns.Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.Solid understanding of paid ads platforms and performance measurement tools.Proven ability to manage multiple stakeholders (creative, content, external vendors).Excellent analytical and reporting skills.Previous experience in subscription-based businesses or e-commerce is a plus.#J-18808-Ljbffr