Digital Marketing Specialist in ( retail, FMCG, or ecommerce )

Digital Marketing Specialist (Retail, FMCG, or Ecommerce) – Riyadh, Saudi ArabiaWe have an urgent requirement for a Digital Marketing Specialist for our client based in Riyadh, Saudi Arabia.Key RequirementsStrong knowledge of SEO, SEM, paid media, and social media marketing.Hands‑on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools.Experience in digital marketing, preferably in retail, FMCG, or ecommerce.Experience using Google Analytics, Data Studio, or similar tools.Role SummaryThe Senior Digital Marketing Executive will support and lead key digital initiatives across performance marketing, social media, e‑commerce growth, and customer engagement. This role works closely with marketing, creative, CRM, and agency partners to execute high‑impact digital campaigns that drive traffic, conversions, and brand visibility across all online and offline touchpoints.Key ResponsibilitiesDigital Marketing Strategy & ExecutionAssist in developing and executing digital marketing plans aligned with business goals.Drive online traffic, engagement, and conversions for both instore and e‑commerce platforms.Execute digital campaigns for promotions, product launches, and seasonal events.eCommerce & Online GrowthSupport strategies to grow online sales and improve customer retention.Coordinate with UX/UI and web teams to enhance website performance and user experience.Manage SEO, PPC, and paid social campaigns to increase visibility and sales.Offline Digital Marketing & In‑Store PromotionsExecute digital initiatives to boost instore footfall (SMS campaigns, geotargeted ads, etc.).Integrate digital touchpoints into offline customer journeys (QR codes, kiosks, digital screens).Use analytics to understand customer behavior and support personalized marketing.Social Media & Content ManagementManage social media calendars, content planning, and daily posting.Ensure consistent brand messaging across all platforms.Coordinate with influencers, content creators, and agencies for campaigns.Performance Marketing & AnalyticsTrack and analyze campaign performance using KPIs such as CTR, CPC, ROI, and ROAS.Optimize budgets and digital channels for maximum efficiency.Use tools like Google Analytics, Meta Ads Manager, and other dashboards for reporting.Customer Engagement & CRMWork with CRM teams to support loyalty and retention initiatives.Execute personalized email and SMS campaigns.Use marketing automation tools to streamline communication workflows.Partnerships & Vendor CoordinationCoordinate with digital agencies, media partners, and technology vendors.Track deliverables, performance, and ensure ROI on digital spends.Stay updated with digital trends, tools, and best practices.Qualifications & SkillsBachelor’s degree in marketing, Digital Media, Communications, or a related field.3–5 years of experience in digital marketing, preferably in retail, FMCG, or e‑commerce.Strong knowledge of SEO, SEM, paid media, and social media marketing.Hands‑on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools.Strong analytical skills with experience using Google Analytics, Data Studio, or similar tools.Excellent communication, coordination, and project management abilities.Ability to work in a fast‑paced environment with multiple priorities.English required; Arabic preferred.#J-18808-Ljbffr