Digital Marketing Specialist

On behalf of World-famous ICT company - Huawei, we are looking for a passionate Digital Performance & Media Operations Specialist - Ecommerce (3C/MEA) to join the team.Key ResponsibilitiesPerformance & GTM Lead: Drive digital performance for 3C product launches and daily sales across MEA markets to hit ROAS and CPA targets.Cross-functional Campaigns: Collaborate with internal departments to lead major promotional campaigns (White Friday, Ramadan) and New Product GTM (Go-to-Market) strategies.Conversion Strategy: Execute lower-funnel tactics, including retargeting, abandoned cart recovery, and high-intent audience scaling for high-value tech products.WhatsApp Ecosystem: Lead the "Conversation-to-Sale" journey via WhatsApp Business API, managing chatbot flows and automated lead qualification.Technical Operations: Oversee tracking integrity (GTM, Meta CAPI, GA4) and diagnose attribution discrepancies to ensure data-driven decision-making.Data & Insights: Build performance dashboards to provide actionable insights on creative efficiency and cross-market competitiveness.Profile & QualificationsPlatform Expertise: 3+ years in Google Ads, Meta, TikTok, and Snap Ads; 3C/Consumer Electronics industry experience is highly preferred.Technical Mastery: Deep knowledge of tracking infrastructure (CAPI/GTM) and full-funnel attribution models.Stakeholder Management: Proven ability to coordinate with multiple internal teams to execute complex, large-scale digital campaigns.Regional Savvy: Experience in the MEA market and a strong understanding of local consumer behavior during major shopping peaks.Analytical & Agile: Expert in Excel/Looker Studio; ability to thrive in a fast-paced, "launch-driven" regional environment.Agency Background: Previous experience in a major media agency is a significant plus.#J-18808-Ljbffr