Digital Marketing Director – E-Commerce & App Growth Focus

We are hiring a highly experienced, strategic, and growth-driven Digital Marketing Director to lead the full marketing function for a fast-growing e-commerce and mobile-app business in a competitive Saudi and GCC market.If you have 10 to 15 years of proven success in scaling digital-first businesses, thrive in dynamic startup environments, and can transform marketing into a revenue and growth engine, this role will place you at the core of the company’s strategic leadership.You will oversee the entire marketing department, manage cross-functional collaboration, develop data-driven strategies, enforce operational workflows, and guide all performance, creative, and technical marketing activities toward measurable business outcomes. This role requires a leader who combines strategy, execution, technical expertise, and business acumen.Key ResponsibilitiesStrategic Leadership & Growth OwnershipDevelop and execute a comprehensive digital marketing strategy across e-commerce and mobile app ecosystems, driving revenue growth, user acquisition, retention, and ROI.Build, manage, and optimize a complete marketing operation with clear workflows, guidelines, SOPs, performance frameworks, and department accountability.Align all marketing activities with overarching business objectives and financial targets, ensuring clear contribution to growth, CAC efficiency, CLTV expansion, and profitability.Build and lead high-impact growth marketing initiatives, including funnel optimization, experimentation frameworks, customer acquisition strategies, and value-based analytics.Lead company-level strategic planning and collaborate directly with top management on quarterly and annual growth roadmaps.Leadership, Team Management & Department StructureOversee, mentor, and firmly manage a multidisciplinary marketing team, ensuring clarity of roles, KPIs, deliverables, timelines, and performance metrics.Organize and govern the internal marketing workflow from planning to execution, reviews, approvals, reporting, and cross-departmental coordination.Conduct department audits, evaluate past marketing work, identify gaps, optimize output quality, and implement improvements across strategies, campaigns, creatives, and operations.Foster strong communication across marketing, product, tech, design, operations, and executive leadership to ensure full alignment and operational synergy.Build a marketing organization that minimizes reliance on external agencies by strengthening internal capabilities and execution standards.Performance Marketing & Data AnalyticsOversee and optimize multi-channel performance campaigns across Google Ads (Search, Shopping, PMax, UAC), Meta Ads, TikTok, Snapchat, and other relevant platforms.Lead the development and optimization of full funnel KPIs, including ROAS, CAC, CPI, LTV, conversion rates, retention, and AOV.Drive advanced analytical practices using GA4, Firebase, attribution platforms, and BI dashboards to provide deep insights and actionable recommendations.Manage budget allocation, forecasting, and spending efficiency with a strategic and financially disciplined mindset.Technical Marketing LeadershipOversee and validate all technical marketing setups including GTM, GA4, Firebase, SDK integrations, tracking events, pixels, attribution logic, and conversion flows.Collaborate closely with the technical and development teams to ensure full accuracy of data, correct implementation of events, and seamless integration across marketing systems.Lead ongoing audits of tracking, product feeds, events, and analytics infrastructure to maintain data integrity and campaign efficiency.Creative, Content, and Social Media OversightSupervise content creation, social media strategy, creative production, brand messaging, and asset development across all platforms.Direct the planning, creation, and execution of high-quality creative work, including videos, photoshoots, reels, static assets, and UGC-style content.Ensure all creative output aligns with brand positioning, growth objectives, cultural relevance, and platform best practices.Review and approve creative concepts, scripts, storyboards, and campaign materials before production and launch.Operational Excellence & ExecutionLead cross-functional execution of marketing campaigns, ensuring timelines, deliverables, and quality standards are met consistently.Participate directly in hands-on execution when needed, including campaign setup, performance analysis, and technical troubleshooting.Identify pain points in the marketing operation, resolve bottlenecks, and implement systems that improve speed, quality, and efficiency.Ensure disciplined project management, time management, and resource allocation across all marketing functions.Required Qualifications10 to 15 years of experience in marketing, with strong emphasis on e-commerce and mobile app growth.Extensive hands-on experience in the Saudi and GCC markets, with deep understanding of consumer behavior, competition, and regional