Digital Marketing & Content Specialist

Black and Grey HR is hiring a Digital Marketing and Content Specialist for a leading building materials company. This is a hands‑on role covering website content management, campaign execution and performance marketing support. You will work closely with internal teams and designers to deliver consistent digital growth across paid and organic channels. Experience in product‑driven or e‑commerce environments is a strong advantage.Key ResponsibilitiesManage and update website content for accuracy, consistency, and user experienceExecute digital marketing campaigns across paid and organic channelsSupport performance marketing including paid ads, promotions, and lead generationCoordinate with designers to develop digital creatives and marketing assetsTrack campaign performance and prepare reports with insights and improvementsCoordinate with internal stakeholders and external agencies when requiredMaintain content calendars and ensure timely execution of activitiesRequirementsStrong understanding of digital marketing fundamentalsHands‑on experience with CMS platforms such as WordPress, Webflow, Framer, or similarExposure to paid ads or performance marketingFamiliarity with e‑commerce or product‑based websitesBasic knowledge of SEO and web analyticsStrong coordination skills, detail focus, and ability to meet deadlinesAgency experience is a plusBenefitsSalary BenefitsRequired SkillsBachelor's degree in business, marketing, or related field.At least 5 years of experience in a similar role preferably in the insulation/construction industry.Proven track record of driving business growth and exceeding sales targets.Strong communication, negotiation, and relationship‑building skills.Excellent analytical and problem‑solving skills.Ability to work independently and as part of a team.#J-18808-Ljbffr