Digital Marketing Analyst

As a Digital Marketing Executive, you will play a crucial role in devising and executing digital marketing plans while also providing comprehensive reporting and analysis to measure the effectiveness of the strategies. You will collaborate with cross-functional teams to optimize campaigns, drive customer engagement, and achieve business objectives.Key ResponsibilitiesDigital Campaign ManagementDevelop, implement, and manage digital marketing campaigns across various channels such as email, social media, display advertising, and PPC.Utilize tools like Google Ads, Facebook Ads Manager, and email marketing platforms to execute campaigns effectively.Continuously monitor campaign performance and make data-driven optimizations to improve ROI and achieve KPIs.Manage social media accounts and develop strategies to increase followers, engagement, and brand awareness.Create compelling social media content with the marketing team functions including graphics, videos, and written posts.Monitor social media trends and audience preferences to inform content strategyPlan and execute email marketing campaigns to nurture leads and drive conversions.Segment email lists based on user behavior and demographics to deliver personalized content.Analyze email performance metrics such as open rates, click-through rates, and conversion rates to optimize campaigns.Content Creation and ManagementDevelop engaging and relevant content for digital channels. Mainly: Instagram, LinkedIn, Facebook, Tiktok, YouTubeOversee the content calendar and ensure timely delivery of content aligned with marketing objectives.Optimize content for SEO and user engagement, leveraging keyword research and audience insights.Reporting and AnalysisProvide weekly, monthly, and quarterly digital reports with analysis of all digital channels available.Develop comprehensive reports and dashboards to track key performance metrics (KPIs) such as traffic, conversion rates, revenue, and return on ad spend (ROAS).Generate regular reports detailing campaign performance, audience engagement, and website analytics.Provide actionable insights and recommendations based on data analysis to enhance campaign effectiveness and ROI.Provide reports with analysis for e-commerce platformsProvide regular updates to stakeholders on campaign performance, highlighting successes, areas for improvement, and actionable insights.Attribute revenue and conversions to specific marketing channels and campaigns using multitouch attribution models.Calculate ROI and cost per acquisition (CPA) for each marketing channel and campaign,identifying opportunities to optimize budget allocation and maximize return on investment.Monitor trends in customer acquisition costs (CAC) and lifetime value (LTV) to assess the overall health and sustainability of marketing effortsEvaluate the effectiveness of digital marketing campaigns, promotions, and initiatives across different channels and customer segments.Conduct A/B testing and analyze results to optimize messaging, creative assets, targeting criteria, and other campaign elements.Identify opportunities for cross-promotion, upselling, and personalized messaging based on customer behavior and preferences.Competitive Analysis and BenchmarkingMonitor competitor activity and industry trends to benchmark performance against main competitors and identify opportunities for differentiation.Highlight competitive strengths, weaknesses, opportunities, and threatsStay updated on emerging technologies, best practices, and industry benchmarks in e-commerce marketing to drive continuous improvement and innovation.SEO and Website OptimizationImplement SEO best practices to improve website visibility and organic traffic.Conduct keyword research, monitor search engine results page rankings, and optimize website content for search engines.Collaborate with web developers to implement technical SEO enhancements and ensure website performance.QualificationsBachelor's degree in marketing, Communications, or a related field.Proven experience (1-2 years) in digital marketing with a focus on campaign management and reporting.Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.Strong analytical skills with the ability to interpret complex data and derive actionable insights.Excellent communication and interpersonal skills.Detail-oriented with the ability to manage multiple projects simultaneously.Up to date with the latest trends and best practices in digital marketing.Experience with SEO, content marketing, and social media management is preferred.#J-18808-Ljbffr