Digital Growth & Marketing Lead

Logic Utilities is building a new digital product in the utilities space and we are looking for a Digital Growth & Marketing Lead to take full ownership of how it shows up online.This is not a traditional marketing role. You will be responsible for building and running the entire digital engine from scratch, from website and social to paid acquisition and content.If you are someone who prefers executing over managing agencies, and wants to own something end-to-end, this role is for you.What You’ll Be DoingOwn the website and conversion funnelBuild and manage a high-performing, mobile-first websiteOptimise for conversions including enquiries and customer acquisitionImplement tracking and continuously improve performanceRun social and content end-to-endManage Instagram, TikTok, LinkedIn and FacebookPlan and execute consistent weekly contentCreate short-form video and digital-first contentDrive paid acquisitionLaunch and manage Meta Ads campaignsTest, optimise and scale campaigns based on performanceTrack CAC, conversion rates and ROIBuild organic growth channelsLead SEO strategy and keyword targetingImprove search visibility and organic trafficDevelop content that drives inbound demandCreate high-quality creative outputUse tools like Canva and AI platforms to produce content quicklyDevelop ad creatives, explainer content and brand assetsOwn reporting and performanceTrack performance across all channelsProvide clear, actionable insightsContinuously optimise what is workingWhat We’re Looking For3–6 years experience in digital marketing, growth, or a startup environmentProven ability to build and scale digital channelsHands-on across paid ads, social media, and website platformsStrong understanding of performance metrics and optimisationComfortable using modern tools and AI to execute quicklyWho This Role SuitsSomeone who prefers doing over delegatingComfortable working without heavy structureCommercially minded, not just focused on contentWants real ownership and accountabilityWhy JoinBuild something from zero and own it end-to-endHigh visibility role with direct impact on growthFast-moving environment with real decision-making exposure#J-18808-Ljbffr