Digital Analyst - EU & APAC Regions

Job Description As a Digital Journey Funnel Analyst, your role involves analyzing user behavior across various digital touchpoints such as TOFU, MOFU, and BOFU to understand how prospects and customers engage with content and campaigns. Your key responsibilities include: - Conducting Digital Journey Funnel Analysis to identify gaps, drop-offs, and successful paths that drive MQLs, SQLs, and revenue, particularly focusing on the EU and APAC regions. - Providing Data-Driven Insights that go beyond reporting to deliver actionable recommendations influencing content strategy, channel mix, and campaign investment based on a revenue-first perspective. - Collaborating cross-functionally with marketing, product, sales, and analytics teams to connect digital campaign performance with offline outcomes and translate data into strategies aligning with regional goals and business objectives. - Mapping User Journeys across various touchpoints to uncover friction points, missed retargeting opportunities, and optimization areas for marketing and product experiences. - Recommending and supporting A/B Testing Experimentation for landing pages, CTAs, and user flows based on observed behavior and collaborating closely with other departments to drive continuous optimization. - Applying a Regional Competitive Lens by understanding European and APAC markets, including search behavior, digital maturity, and sales engagement patterns to stay informed on top-performing peers' digital efforts. - Building and maintaining Reporting Tool Mastery by creating and managing dashboards in tools like Adobe Analytics, FullStory, Power BI, and Google Analytics to track KPIs and inform digital marketing and product strategies. - Supporting product teams with Product Analytics Attribution by analyzing behavioral data to drive feature usage, engagement, and activation and attributing product outcomes and conversions back to marketing efforts. Qualifications required for this role include: - Strong analytical skills with the ability to interpret complex datasets and translate findings into meaningful business recommendations. - Proven experience in digital analytics, funnel reporting, and multi-touch attribution across global regions, with a strong emphasis on Europe. - Proficiency in tools such as Adobe Analytics, FullStory, Google Analytics, Google Search Console, Power BI, Pendo, Deal front, and Qualtrics. Experience in A/B testing and optimization tools is a plus. - Strong communication skills to present clear, concise, and compelling insights to stakeholders across all levels. - Experience working with marketing and product teams to align insights with go-to-market strategies and product development priorities. - Familiarity with SQL and data visualization platforms, with the ability to build dashboards and run ad hoc queries across marketing and product datasets. - Experience in SaaS environments with a strong understanding of product usage metrics, customer journeys, and user engagement strategies. Your skills should include proficiency in SQL Server, MySQL, Power BI, data visualization, Adobe Analytics, Google Search Console, and Google Analytics. The ideal candidate for this role should have 3 to 5 years of relevant experience in the field. As a Digital Journey Funnel Analyst, your role involves analyzing user behavior across various digital touchpoints such as TOFU, MOFU, and BOFU to understand how prospects and customers engage with content and campaigns. Your key responsibilities include: - Conducting Digital Journey Funnel Analysis to identify gaps, drop-offs, and successful paths that drive MQLs, SQLs, and revenue, particularly focusing on the EU and APAC regions. - Providing Data-Driven Insights that go beyond reporting to deliver actionable recommendations influencing content strategy, channel mix, and campaign investment based on a revenue-first perspective. - Collaborating cross-functionally with marketing, product, sales, and analytics teams to connect digital campaign performance with offline outcomes and translate data into strategies aligning with regional goals and business objectives. - Mapping User Journeys across various touchpoints to uncover friction points, missed retargeting opportunities, and optimization areas for marketing and product experiences. - Recommending and supporting A/B Testing Experimentation for landing pages, CTAs, and user flows based on observed behavior and collaborating closely with other departments to drive continuous optimization. - Applying a Regional Competitive Lens by understanding European and APAC markets, including search behavior, digital maturity, and sales engagement patterns to stay informed on top-performing peers' digital efforts. - Building and maintaining Reporting Tool Mastery by creating and managing dashboards in tools like Adobe Analytics, FullStory, Power BI, and Google Analytics to track KPIs and inform digital marketing and product strategies. - Supporting product team