Data Analyst

Overview Dubai⏱ Start: ASAPAt Create, data isn’t just numbers, it’s the story behind what makes people click, share, and come back.Create Group is a Dubai-based, strategic digital creative agency — awarded Campaign Middle East's Digital Agency and Independent Creative Agency of the Year in both 2024 and 2025, and named one of Adweek's fastest-growing creative agencies globally. We believe great work doesn't just reach audiences — it turns them into fans. We do that by connecting brave, ambitious regional brands with their communities through world-class experiences across social, content, and digital. From always-on social programmes and campaign platforms to enterprise-level web builds and apps, everything we deliver is backed by data, culture, and a genuine obsession with craft. We're growing fast — and we're building the team to match.We’re looking for a Data Analyst who turns data into decisions.What You’ll DoOwn measurement strategy across website + app (KPIs, taxonomy, dashboards, reporting cadence)Implement and QA tracking via GA4 + GTM (and Firebase for app, if applicable)Build usable reporting in Looker Studio backed by BigQuery (clean, scalable data)Conduct deep-dive analysis (funnels, cohorts, segmentation, market/channel/device performance)Lead A/B testing and experimentation (hypotheses, success metrics, readouts, next tests)Translate findings into strategic recommendations for both internal teams and client stakeholdersImprove governance: UTM standards, event naming conventions, data quality checks, documentationWhat You’ll Bring5+ years in digital analytics / product analytics (web + app preferred)Strong hands-on skills with GA4, GTM, BigQuery, Looker StudioSolid SQL (required) and comfort working with event-level datasetsDemonstrated experience running or evaluating A/B tests / experimentsStrong grasp of funnel analysis, attribution/measurement, and KPI frameworksAbility to communicate clearly with product squads and senior stakeholdersBonus: Firebase, Amplitude/Mixpanel, dbt, statistics foundations, consent/privacy implications#J-18808-Ljbffr