Data Analyst Content&User Growth

<div><h3>Overview</h3><p>Company Overview: Our client is a leading international media and digital content platform with a strong footprint across Asia and an expanding presence in the Middle East. The company operates large-scale content ecosystems including long-form content, short-form video, and subscription-based products, and is actively strengthening its data-driven decision-making capabilities to support regional growth. This role will focus on content performance, user behavior, and commercialization analytics, working closely with content, product, and growth teams.</p><h3>Key Responsibilities</h3><ul><li>Build a quantifiable, real-time, and accurate data framework, including unified core metrics, data definitions, and monitoring mechanisms.</li><li>Design and maintain core dashboards and daily/weekly reports covering content performance, conversion funnels, retention/churn, and monetization metrics.</li><li>Conduct in-depth analysis on key content, projects, and campaigns (e.g., major shows, short-form content, or regional initiatives), providing performance evaluation, issue diagnosis, and optimization recommendations.</li><li>Develop user profiling and segmentation models, establishing tagging systems, audience clusters, and preference insights to support content, product, and operations strategies.</li><li>Identify critical churn and drop-off points across the user journey, drive cross-functional improvement initiatives, and track post-optimization results.</li></ul><h3>Requirements</h3><ul><li>Experience in data analysis or data operations, preferably within content platforms, internet products, or growth-oriented environments.</li><li>Strong proficiency in SQL; hands-on experience with BI tools such as Looker, Power BI, Tableau, or similar.</li><li>Python experience is a plus.</li><li>Clear logical thinking with the ability to articulate a full loop of problem → metrics → insights → actions → review.</li><li>Strong communication and stakeholder management skills, able to collaborate effectively with product, content, and operations teams.</li><li>English as a working language is required.</li><li>Familiarity with Middle Eastern users or Arabic language skills is a strong plus.</li></ul><h3>Why This Role</h3><ul><li>High-impact role directly supporting content and user growth strategy.</li><li>Exposure to regional and global stakeholders in an international organization.</li><li>Opportunity to build scalable data foundations and analytics frameworks from the ground up.</li><li>Competitive compensation and long-term development potential.</li></ul></div>#J-18808-Ljbffr