CRM & Client Development Associate Manager

OverviewReporting To: Omnichannel ManagerAssist the CRM team in the development, implementation, and management of customized CRM programs. This will include involving all stakeholders in a positive cycle for performance improvement and innovation.ResponsibilitiesAssist in bridging the gap between boutiques and CRM, ensuring that the approach is always client‑centric.Implement concrete clienteling programmes to increase loyalty and repeat sales.Promote, develop and manage pampering activities set according to clients’ profiles, needs and culture in order to keep Bulgari in a top‑of‑mind position.Develop the CRM gifting programme with all stakeholders and ensure that customers are satisfied.Assist in the management of key projects, ensuring continuity and checking milestones.Work with the retail team to define business opportunities while focusing on a One‑to‑One commercial approach.Working closely with boutiques to define the contact strategy for all customer activities.Create & adapt campaigns based on customer segmentation to maximize response rates.Monitor the results and provide analytics and reporting tools to ensure optimal performance.Improve data accuracy and quality by working closely with boutiques.Perform detailed reporting defining opportunities for incremental revenues and improved customer satisfaction.Provide guidelines, training and full support to local teams.Provide day‑to‑day, on‑the‑ground support to boutiques on all CRM and clienteling programs.Select and follow external suppliers involved in overall CRM activities.Manage the CRM budget.Constantly nurture relationships with clients, in‑store and outside the store. Create personalized experiences, along with corporate stakeholders, that help connect the client to the Bulgari brand and lifestyle.Communicate with management about opportunities to develop community relationships and to explore potential events to increase brand awareness and customer loyalty among new and existing clients.Support Store Directors and Client Advisors to identify, develop and manage clients.Work on improving client segmentation, profiling and targeting for any action in order to recruit new high‑potential clients.Work closely with in‑store peers in the management of their top clients.Create and follow‑up on a one‑to‑one basis the rollout of the yearly engagement plans of each top client (activities, events, trips, etc.).ProfileTechnical SkillsProject ManagementBudget managementStrong analytical skillsStrong command of Microsoft Office, in particular Excel, but also PowerBI, CRM systems, Salesforce.Soft SkillsCustomer centricityStrong business acumenStrong people skillsAble to translate technical information into understandable opportunitiesFlexibilityRetail stores exposure and/or experience is a plus#J-18808-Ljbffr