CRM and Digital Marketing Specialist

Who We AreFounded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well‑established regional presence.Job SummaryThe ideal candidate is a strategic executor with a passion for data, analytics, customer experience and digital marketing. You will own the CRM & Performance function, so you need to be a self‑starter, keen to develop your career in using CRM best approaches to simplify and streamline processes.To succeed in this role you will need to be a proactive problem‑solver who enjoys working in a collaborative, high‑growth environment.Key ResponsibilitiesDevelop and execute CRM strategies to drive customer acquisition, engagement, retention and growth by nurturing leads through the funnel.Manage and maintain the CRM, ensuring that customer data is always up‑to‑date and integrated across all relevant business platforms.Work closely with creative, marketing, product and web teams to ensure campaign alignment and tracking is optimized.Develop and implement workflows and automations for various activities across the business.Oversee Google Ads and Meta Ads activity, ensuring campaigns are aligned with CRM audience segments and lifecycle data.Use CRM‑derived lists to inform paid targeting and retargeting strategies.Monitor campaign performance, identify gaps and provide clear recommendations to leadership.Create, build, test, execute and analyze the lifecycle stages for reporting and nurturing campaigns.Understand lead scoring and how we can use intent to enhance nurture programmes.Monitor campaign performance and KPIs, deliver actionable insights and recommendations to the marketing team.Stay up to date with the latest tech, automation strategies, digital marketing best practices, ensuring our CRM efforts remain cutting‑edge.Required Skills & QualificationsA proactive problem‑solving approach.3+ years of experience managing CRM programs and data‑driven strategies.Experience with CRM or marketing automation tools such as HubSpot, Salesforce, etc.Experience with integration tools such as Make.com or Zapier (build, manage and troubleshoot complex automations).Working knowledge of Google Ads and Meta Ads — campaign structure, audience targeting, conversion tracking, and attribution logic.Ability to analyse paid performance data and translate it into actionable insights.Experience in API creation and management, including the ability to write, test and document APIs.Analytical skills and ability to drive meaningful and actionable insights.Strong communication and collaboration skills.Bonus: understanding of basic HTML & CSS and Account Based Marketing.Experience with Magento, Shopify or Drupal is a bonus.#J-18808-Ljbffr