CRM and Digital Marketing Specialist

Who we areFounded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, developmentsand Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well‑established regional presence.Job SummaryThe ideal candidate is a strategic executor with a passion for data, analytics, customer experience and digital marketing. You will own the CRM & Performance function so you need to be a self‑starter, who is keen to develop their career in using CRM best approaches to simplify and streamline processes.To succeed in this role you will need to be a proactive problem‑solver who enjoys working in a collaborative, high‑growth environment.Key ResponsibilitiesThe key duties and responsibilities of the CRM and Digital Marketing Specialist include, but are not limited to:Develop and execute CRM strategies to drive customer acquisition, engagement, retention, and growth by nurturing our leads through the funnelManage and maintain the CRM, ensuring that customer data is always up‑to‑date and integrations across all relevant business platformsWork closely with creative, marketing, product, and web teams to ensure campaign alignment and tracking is optimisedDevelop and implement workflows and automations for various activities across the businessOversee Google Ads and Meta Ads activity, ensuring campaigns are aligned with CRM audience segments and lifecycle dataUse CRM‑derived lists to inform paid targeting and retargeting strategiesMonitor campaign performance, identify gaps, and provide clear recommendations to leadershipCreate, build, test, execute and analyse the lifecycle stages for reporting and nurturing campaignsUnderstand lead scoring and how we can use intent to enhance our nurture programmesMonitor campaign performance and KPIs, deliver actionable insights and recommendations to the marketing teamStay up to date with the latest tech, automation strategies, digital marketing best practices, ensuring our CRM efforts remain cutting‑edgeRequired Skills & QualificationsA proactive problem‑solving approach3+ years of experience managing CRM programmes and data‑driven strategiesExperience with CRM or/and marketing automation tools such as HubSpot, Salesforce,Experience with integration tools such as Make.com or Zapier (build, manage, and troubleshoot complex automations)Working knowledge of Google Ads and Meta Ads – campaign structure, audience targeting, conversion tracking, and attribution logicAbility to analyse paid performance data and translate it into actionable insightsExperience in API creation and management, including the ability to write, test, and document APIs.Analytical skills and ability to drive meaningful and actionable insightsStrong communication and collaboration skillsBonus is an understanding of basic HTML & CSS and Account Based MarketingExperience with Magento, Shopify or Drupal is bonus#J-18808-Ljbffr