CRM and Digital Marketing Specialist

<div><h3>Who we are</h3><p>Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil&Gas, real estate, developmentsand Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well‑established regional presence.</p><h3>Job Summary</h3><p>The ideal candidate is a strategic executor with a passion for data, analytics, customer experience and digital marketing. You will own the CRM&Performance function so you need to be a self‑starter, who is keen to develop their career in using CRM best approaches to simplify and streamline processes.</p><p>To succeed in this role you will need to be a proactive problem‑solver who enjoys working in a collaborative, high‑growth environment.</p><h3>Key Responsibilities</h3><p>The key duties and responsibilities of the CRM and Digital Marketing Specialist include, but are not limited to:</p><ul><li><p>Develop and execute CRM strategies to drive customer acquisition, engagement, retention, and growth by nurturing our leads through the funnel</p></li><li><p>Manage and maintain the CRM, ensuring that customer data is always up‑to‑date and integrations across all relevant business platforms</p></li><li><p>Work closely with creative, marketing, product, and web teams to ensure campaign alignment and tracking is optimised</p></li><li><p>Develop and implement workflows and automations for various activities across the business</p></li><li><p>Oversee Google Ads and Meta Ads activity, ensuring campaigns are aligned with CRM audience segments and lifecycle data</p></li><li><p>Use CRM‑derived lists to inform paid targeting and retargeting strategies</p></li><li><p>Monitor campaign performance, identify gaps, and provide clear recommendations to leadership</p></li><li><p>Create, build, test, execute and analyse the lifecycle stages for reporting and nurturing campaigns</p></li><li><p>Understand lead scoring and how we can use intent to enhance our nurture programmes</p></li><li><p>Monitor campaign performance and KPIs, deliver actionable insights and recommendations to the marketing team</p></li><li><p>Stay up to date with the latest tech, automation strategies, digital marketing best practices, ensuring our CRM efforts remain cutting‑edge</p></li></ul><h3>Required Skills&Qualifications</h3><ul><li><p>A proactive problem‑solving approach</p></li><li><p>3+ years of experience managing CRM programmes and data‑driven strategies</p></li><li><p>Experience with CRM or/and marketing automation tools such as HubSpot, Salesforce,</p></li><li><p>Experience with integration tools such as Make.com or Zapier (build, manage, and troubleshoot complex automations)</p></li><li><p>Working knowledge of Google Ads and Meta Ads – campaign structure, audience targeting, conversion tracking, and attribution logic</p></li><li><p>Ability to analyse paid performance data and translate it into actionable insights</p></li><li><p>Experience in API creation and management, including the ability to write, test, and document APIs.</p></li><li><p>Analytical skills and ability to drive meaningful and actionable insights</p></li><li><p>Strong communication and collaboration skills</p></li><li><p>Bonus is an understanding of basic HTML&CSS and Account Based Marketing</p></li><li><p>Experience with Magento, Shopify or Drupal is bonus</p></li></ul></div>#J-18808-Ljbffr