Chief Marketing Officer

My Client is a global leading crypto exchange.Role OverviewWe are seeking an experienced and commercially minded Global Head of Marketing to lead and scale the company’s global marketing function during its next phase of growth.This role will own the end-to-end marketing strategy across brand, growth, communications, community, and regional execution—ensuring marketing serves as a key driver of user acquisition, engagement, and long-term market leadership.Working closely with executive leadership and cross-functional teams, the Global Head of Marketing will translate business priorities into impactful global campaigns, strong brand positioning, and measurable commercial outcomes across both retail and institutionalKey ResponsibilitiesDefine and execute the global marketing strategy aligned with business expansion and commercial objectives.Drive user acquisition, engagement, retention, and platform growth through integrated marketing initiatives.Establish clear performance metrics linking marketing activities to trading activity, customer growth, and revenue impact.Identify market opportunities and develop scalable go-to-market strategies across regions and customer segments.Brand & Market PositioningOwn and evolve global brand positioning, ensuring clarity, credibility, and differentiation across markets.Lead global brand campaigns, major product launches, partnerships, and sponsorship initiatives.Maintain strong brand governance, including messaging frameworks, tone of voice, and visual consistency across regions.Performance & Digital MarketingOversee performance marketing and digital acquisition strategies across paid, owned, and earned channels.Optimize marketing effectiveness through data-driven experimentation, attribution analysis, and funnel optimization.Drive scalable growth through online marketing, partnerships, affiliates, and ecosystem collaborations.Communications & Reputation ManagementLead global PR and communications strategy, including media engagement, executive visibility, and reputation management.Support strategic messaging during key industry developments and market cycles.Ensure consistent external communications aligned with company values and regulatory expectations.Community & Social EcosystemScale global community engagement and social media strategy to strengthen user loyalty and ecosystem influence.Enhance brand presence within global digital asset and technology communities.Foster authentic engagement across online and offline channels.Regional Marketing & Go-to-Market ExecutionPartner with regional teams to localize global strategy across priority markets.Support successful market entry and expansion initiatives worldwide.Align marketing execution with regional commercial and regulatory requirements.Team Leadership & Organizational DevelopmentBuild, lead, and develop a high-performing global marketing organization.Establish scalable operating models, processes, and performance standards.Foster a culture combining creativity, speed, accountability, and data-driven decision making.Qualifications12+ years of marketing leadership experience within global technology, fintech, internet platform, or high-growth environments.Proven track record leading integrated marketing functions across brand, growth, communications, and digital channels.Demonstrated success driving measurable business growth through marketing initiatives.Experience managing global or multi-regional marketing organizations.Strong strategic thinking combined with hands‑on execution capability.Excellent stakeholder management and communication skills, with the ability to influence senior leadership.Exposure to cryptocurrency, digital assets, fintech, or trading platforms is a strong advantage; crypto‑native experience is highly preferred but not mandatory.#J-18808-Ljbffr