Business Director - Influencer Marketing

As Business Director for Influential, you will own the launch and growth of Influential in MENA, positioning it as the go-to influencer solution for MENA brands. You will lead the influencer practice across Publicis Groupe, driving innovation, building strategic partnerships, and ensuring flawless execution.This is a unique opportunity to leverage Influential’s proprietary technology and global creator network, giving you access to thousands of vetted influencers and creators to deliver authentic, high-impact campaigns.Key ResponsibilitiessMarket Launch & GrowthLead the successful launch of Influential in MENA, establishing market leadership.Develop and execute go-to-market strategies, partnerships, and positioningpOversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery.Build and mentor a high-performing team focused on influencer strategy and execution.Commercial & Strategic LeadershipOwn P&L for Influential in MENA, driving revenue growth and profitability.Negotiate and close strategic deals with clients, creators, and partners.Collaborate with Publicis Groupe agencies to integrate influencer solutions into broader marketing strategieseHarness Influential’s AI-powered platform and data-driven capabilities for measurable results.Stay ahead of trends in influencer marketing, social platforms, and the creator economyQualifications & Experiencence10+ years in influencer marketing, social media, or digital marketing leadership roles.Proven track record in launching and scaling businesses or practices in MENA.Strong commercial acumen with experience in deal-making and P&L ownership.Deep understanding of influencer ecosystems, creator partnerships, and campaign management.Tech-savvy with experience using influencer platforms and analytics tools.Exceptional leadership, communication, and stakeholder management skil#J-18808-Ljbffr