M
Brand Marketing Executive - FMCG
ManpowerGroup Middle East
Dubai, UAEAED 5,000-12,000/moToday
UAESales & MarketingFull Time
Skills Required
ExcelProject ManagementAgileErpCommunicationArabicEnglish
Job Description
Contract: 1 year (renewable and extendable)Employment: Outsourced through ManpowerGroup Middle EastRole:As a Brand Marketing Executive, you will have the opportunity to contribute to establishing our client's Smoke‑Free products as an experience brand across the GCC markets by delivering locally relevant and engaging omni‑channel communication campaigns and compelling brand content that will drive brand awareness, consideration, intent to purchase and loyalty, resulting in sales and market share growth and a sustained emotional connection with consumers.Role and Responsibilities:Embed global best practices in local content management through the trans‑creation of messages, toolboxes and initiatives generated by global teams.Work closely with the trade marketing teams across markets for the effective deployment of product and brand communication initiatives.Liaise with company's markets and use best practices for planning and executing brand communication strategy.Brief and guide agencies on specific projects to achieve excellence in execution at the best price.Maintain the markets marketing calendar updated and ensure all assets are delivered on time.Produce creative content to be used in offline channels including print and videos.Ensure that all brand assets are developed in full compliance with local regulations, company Marketing Code/guidelines and Business Conduct Principles & Practices.Requirements:University degree in Business Administration/Marketing; MBA is a plusYou have 4-6 years of B2C brand marketing experience on the brand side or in a content development role within a creative/ media agency, e-commerce, or social media companiesStrong understanding of and passion for brand marketing and communicationExcellent planning and project management skills, experience working in multi-disciplinary cross‑functional project teamsStrong analytical skills, problem solving capabilities and data‑driven thinkingContent creation and toolkit development experience is an assetFast learner, curious and outward lookingExceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the normProficiency in Microsoft Office Suite (Excel, Word, PowerPoint)Excellent command of English (both written and spoken). Arabic is an asset.#J-18808-Ljbffr
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