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Brand Manager, Lipton Ice Tea

PepsiCo

Dubai, UAEAED 10,000-22,000/moToday
UAESales & MarketingFull Time

Job Description

OverviewLipton Ice Tea is the global No.1 RTD tea brand with over $3Bn in global turnover.AMESA is a priority growth cluster, with a current business of ~$80Mn and an ambition to double the business by 2028, driven by consumer shifts away from sugary carbonated drinks towards healthier alternatives and a clear JTBD to recruit new consumer & develop the RTD tea category, by establishing Lipton Ice tea as a “Better for you beverage” vs other sugary drinks.Even within the Pepsico system, Lipton Ice tea is aligned as a priority to expend the portfolio.What makes the opportunity exciting?Ice Tea is a nascent category (