B2B Wholesale Sales Manager

Joud Coffee is a homegrown specialty coffee company built on quality, hospitality, and strong product standards. As we continue to grow, we are expanding our roastery platform and building our B2B wholesale channel to supply specialty cafés, coffee shops, and selected hospitality partners.We are looking for a commercially strong, highly proactive B2B Wholesale Sales Manager to help build this channel from the ground up.About the RoleThis is a builder role for someone who knows how to create momentum, open doors, and turn relationships into recurring revenue.You will be responsible for developing Joud Coffee’s wholesale customer base, building and managing the sales pipeline, leading tastings and commercial discussions, converting prospects into active accounts, and growing those accounts over time.This is not a passive account management role and not a generic sales rep role. We are looking for someone who can combine commercial discipline with specialty coffee credibility and represent Joud Coffee professionally in the market.What You’ll Be Responsible ForBuilding the pipelineIdentify and target specialty cafés, coffee shops, bakeries, restaurants, offices, and selected hospitality accountsBuild and maintain a qualified pipeline of prospectsConduct outreach, field visits, meetings, follow‑ups, and relationship‑building activitiesMaintain clear visibility on lead status, next steps, conversion stage, and revenue potentialWinning new businessPresent Joud Coffee’s wholesale proposition in a credible and commercially compelling wayLead tastings, cuppings, and product trials with prospective customersUnderstand each prospect’s coffee program, pain points, volume potential, quality expectations, and commercial requirementsPrepare proposals, quotations, and account recommendationsNegotiate commercial terms within agreed parameters and close new accountsLaunching and growing accountsCoordinate onboarding with internal teams to ensure a smooth customer launchSupport setup of product selection, ordering process, delivery rhythm, and account activationStay close to new accounts during the early launch period to drive repeat ordering and stabilityBuild strong account relationships and identify opportunities to grow monthly volume and product mixMonitor account health, retention, and commercial performanceBringing market insight into the businessTrack competitor activity, pricing, coffee offerings, and customer expectations in the marketShare structured feedback on objections, demand trends, and areas of opportunityHelp refine wholesale tools, pricing frameworks, onboarding approach, and sales materialsWhat We’re Looking For4–8 years of experience in B2B sales, business development, or account growthStrong preference for candidates from specialty coffee, coffee roasting, premium foodservice, beverage distribution, café supply, or hospitality supplyProven ability to build a pipeline and win new business from scratchStrong commercial judgement with the ability to think in terms of revenue, margin, account quality, and long‑term valueGood understanding of specialty coffee and café operationsConfident leading customer meetings, tastings, and commercial conversationsStrong follow‑through, reporting discipline, and ownershipComfortable working in a field‑based role that requires initiative and movementUAE market experience is strongly preferredValid UAE driving licence is preferredWhy Join Joud CoffeeThis is an opportunity to build a meaningful growth channel from the ground up. You will play a key role in shaping Joud Coffee’s wholesale business, opening the right partnerships, and turning our roastery capability into a serious commercial platform.If you are commercially driven, understand specialty coffee, and want to build rather than inherit, we’d love to hear from you.#J-18808-Ljbffr