Assistant Marketing Manager

Home Centre Landmark group is looking for a Assistant Manager- Marketing for Dubai, UAE.JOB DESCRIPTION:Assistant Manager- Marketing - Influencer Marketing & PR will play a key role in shaping and executing Home Centre’s influencer and PR strategy across the MENA region. Working closely with the wider Brand & Social teams, this role will drive culturally relevant influencer partnerships, support PR initiatives, and ensure consistent brand storytelling across markets - particularly UAE and KSA.The ideal candidate combines strong influencer ecosystem knowledge and hands‑on social media experience with the ability to work across agencies, creators, media partners, and internal stakeholders.Responsibilities for Internal CandidatesInfluencer MarketingSupport end-to-end influencer campaign management across UAE, KSA, Oman, Bahrain, and Qatar.Identify, evaluate, and onboard influencers that match Home Centre’s brand tone, aesthetics, and values.Oversee influencer coordination for brand, commercial, and IP‑led campaigns such as events, collection launches, and seasonal activities.Monitor influencer performance, engagement quality, content output, and compliance with briefs.Ensure campaigns are executed on time, with clear communication, and strong relationships with creators.PR & Earned Media SupportWork in collaboration with PR agencies to amplify campaigns and content media outreach.Assist in drafting and localizing PR briefs, influencer talking points, and campaign narratives.Support event‑based PR activities, including influencer events, previews, launches, and store openings.Track PR coverage, influencer buzz, and media value across markets.Social Media & Content AlignmentCollaborate with the Social Media team to ensure influencer content aligns with ongoing and campaign content.Guide influencers on content formats, platforms, and best practices for Instagram, TikTok, and YouTube Shorts.Keep updated on platform trends, creator formats, and regional content behaviours.Coordinate with internal teams - Brand, Social, Trade Marketing, E‑commerce- for seamless campaign execution.Support adaptations for the Arabic market, ensuring cultural relevance and accuracy.Liaise with agencies to manage timelines, approvals, and deliverables.Qualifications for Internal CandidatesMust‑Have1 - 3 years of experience in Influencer Marketing, PR, or Social Media (brand or agency side)Good understanding of influencer ecosystems in UAE and Saudi ArabiaHands‑on experience working with TikTok, Instagram, Snapchat, and emerging social platformsAbility to assess influencer quality beyond follower count (content, credibility, engagement, relevance, and brand fitment)Strong project management and stakeholder coordination skillsGood to Have / PreferredWorking knowledge of Arabic language (spoken and/or written)Exposure to retail, lifestyle, home, fashion, or consumer brandsExperience collaborating with PR agencies and media partners#J-18808-Ljbffr