Area Sales Manager

Job Description As a Sales and Channel Management Specialist, your role will involve the following responsibilities: - Achieving sales and profitability objectives by: - Meeting top-line and bottom-line targets in the assigned territory - Driving business growth through the existing Weighted Distribution (WD) network - Enhancing the efficiency of Retail operations and optimizing price realization - Focusing on team development to ensure a motivated and skilled workforce - Measuring addressability and extraction through: - Mapping the territory for growth opportunities and extracting market share - Gathering market intelligence on competition strategies, consumer behavior, and providing feedback to the Marketing team - Managing Working Capital effectively by: - Handling working capital components such as fresh, ageing, damaged stocks, and outstanding payments - Channel Management responsibilities include: - Monitoring and evaluating the performance of Distributors, Dealers, and Retailers to develop actionable plans - Strengthening relationships with channel partners for mutual growth - Coordinating with the Commercial and Service teams to provide necessary support to the retail and distribution channels - Ensuring the Depth and Width of distribution for planned market share by: - Planning and executing promotional activities at the local level to boost distribution and retail channel performance - Increasing product and brand visibility, especially in Multi Brand Outlets (MBOs) to enhance brand recall among consumers in the territory - Prioritizing Customer Experience through: - Managing Merchandising/Visual Merchandising in all Retail Stores to maintain stock freshness within norms Additionally, you will be expected to uphold Organizational Imperatives by: - Adhering to safety protocols, Integrated Management System (IMS) standards, compliance requirements - Participating in organizational initiatives like Kaizen and Business Excellence to drive continuous improvement and operational excellence. As a Sales and Channel Management Specialist, your role will involve the following responsibilities: - Achieving sales and profitability objectives by: - Meeting top-line and bottom-line targets in the assigned territory - Driving business growth through the existing Weighted Distribution (WD) network - Enhancing the efficiency of Retail operations and optimizing price realization - Focusing on team development to ensure a motivated and skilled workforce - Measuring addressability and extraction through: - Mapping the territory for growth opportunities and extracting market share - Gathering market intelligence on competition strategies, consumer behavior, and providing feedback to the Marketing team - Managing Working Capital effectively by: - Handling working capital components such as fresh, ageing, damaged stocks, and outstanding payments - Channel Management responsibilities include: - Monitoring and evaluating the performance of Distributors, Dealers, and Retailers to develop actionable plans - Strengthening relationships with channel partners for mutual growth - Coordinating with the Commercial and Service teams to provide necessary support to the retail and distribution channels - Ensuring the Depth and Width of distribution for planned market share by: - Planning and executing promotional activities at the local level to boost distribution and retail channel performance - Increasing product and brand visibility, especially in Multi Brand Outlets (MBOs) to enhance brand recall among consumers in the territory - Prioritizing Customer Experience through: - Managing Merchandising/Visual Merchandising in all Retail Stores to maintain stock freshness within norms Additionally, you will be expected to uphold Organizational Imperatives by: - Adhering to safety protocols, Integrated Management System (IMS) standards, compliance requirements - Participating in organizational initiatives like Kaizen and Business Excellence to drive continuous improvement and operational excellence.