Senior Manager - Product Marketing | Emirati Talent

JOB TITLESenior Manager - Product Marketing | Emirati TalentROLE SUMMARYOwn SHARE’s shopping Product Marketing strategy and GTM across Majid Al Futtaim. Lead shopper insights, positioning and value propositions to launch features, seasonal campaigns and retail offers. Partner with Product, CRM, Creative, BI, Paid Media and Retail BUs to deliver best-in-class in-app and cross-channel experiences. Drive measurable results: frequency, basket value, engagement, redemption, retention, SHARE penetration and incremental revenue.ROLE PROFILEOwn end-to-end Product Marketing strategy and GTM for SHARE’s shopping products and initiativesLead shopper insight and segmentation to identify behaviors, triggers, barriers, and growth opportunitiesDefine and own value propositions, CVP, and positioning for shopping experiences (discovery → checkout, partnerships, in-app)Drive launch and campaign planning for seasonal moments, retail offers, and major events (audience, messaging, channels, KPIs)Create strong creative/content briefs and align execution across Creative Studio, CRM, Paid Media, Product, BI, and agenciesOwn the POD roadmap and prioritization, focusing on frequency, basket size, app usage, redemption, and engagementLead stakeholder alignment and internal storytelling, influencing BUs with clear narratives and structured GTM governanceOwn measurement and optimization (dashboards, post-campaign readouts, test-and-learn), driving ROI and incremental revenueREQUIREMENTS8+ years’ experience in Product Marketing / GTM, ideally across multiple marketsProven background in Retail, Grocery, Fashion, FMCG, or Loyalty-based product marketingStrong insight-to-action capability: shopper research, segmentation, and translating data into clear value propositionsDemonstrated success leading multi-channel launches and campaigns (CRM/lifecycle, paid, in-app/on-site) with KPI ownershipExcellent cross-functional and senior stakeholder management (Product, BI, Creative, Media, Commercial/Retail BUs), influencing without authorityStrong analytical and commercial acumen including dashboarding, experimentation (test-and-learn), and ROI/forecastingWHAT WE OFFERAt Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!Work in a friendly environment, where everyone shares positive vibes and excited about our future.Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.#J-18808-Ljbffr