Senior Communications Officer (Tawam)

Responsible for marketing of the group’s, region’s, and/or facility’s objectives to the public and stakeholders. Is the communication authority for the company on the group’s, region’s, and/or facility’s vision, mission and values. Coordinates marketing and communication goals across the business entites to ensure consistency in approach and tone.ResponsibilitiesOther specific responsibilities of the roleCorresponding Activities performed by the roleMarketing activitiesPlans, organizes, and coordinates: project related events, exhibitions, campaigns/event management; advertising; promotional activities; sponsorship; marketing materials and marketing researchCollaborates with senior management and all concerned staff on developing material, plans, etc for the launch and marketing of new servicesMaintains a close awareness of best practice and industry standards in the different functional areas, and develops the department towards these benchmarks.Oversees the development of and gathering of relevant market research and data to assist in rendering decision useful information in relation to marketing and communications strategiesWork closely with the MARCOM team on issuing RFPs for different services from external partiesDraft messages or scripts from senior executives for presentation to employees in written or spoken formEnsure internal communications messages are consistent across all mediums and for different departments of the organisationCommunications activitiesPlan and implement editorial calendarPrepare and publish articles that describe our company and productsWrite clean, concise, well-polished contentResearch industry-related topics and identify gaps in our contentEnsure all content is up-to-dateMaintain a content calendar that schedules all aspects of the creation and delivery of content throughout the yearStay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your companyDetermine sources for content creation (both internal and external)Brand development, promotion and protectionManages the group’s and/or facility’s brand identityEstablishes, promotes and protect the brand integrity of the group, region, and/or facilityEnsures that all users of the SEHA and/or facility brands are monitored for compliance with brand use guidelinesSeeks opportunities to promote the brandReacts swiftly and decisively in cases where the brand is treatened or compromised.Oversees the implimentation of the SEHA and/or facility logo in signage, stationary, promotional items, exhibitions, sponsorships and related marketing and communications activitiesMedia RelationsEstablishes relationships with media representatives in the UAE and GCC markets in accordance with SEHA Policies and Procedures.Public RelationsOversees and coordinates responses to press inquiries, development of press releases about SEHA and/or facility activities, published plans, controversies and marketing efforts in collaboration with senior managements and schedules all interviews with mediaHandles public relations activities, and submits for approval all external communications to the appropriate delegate in accordance with the SEHA CG FrameworkEvent ManagementApproves all sponsorship activities that use the SEHA and/or facility brandsProposes exhibit schedule and participation levels as part of the budget processApproves the budget and exhibit construction standards for exhibitions including all artwork and supporting graphics to SEHA standards.PlanningSupports the creation, implementation, and delivery of the group’s, region’s and/or facilities’ annual marketing strategies/plansQualificationsQualification :-Special Certificate:-Required:4 – 6 years of experience are required.The individual should have broad based expereince in the healthcare field and understand the business impact of marketing and communications on brand identityKnowledge of health sector in the UAE and GCC.Knowledge of the regulatory conditions and best channels for promoting health services in the UAE and GCC.Experience selecting and managing marketing and advertising agencies, print and media companies.Demonstrated understanding of customer and market dynamics and requirements.Evidence of strategic planning and new process and programs implementation through data analysis and cost effective interactions.Desired:Campaign analysis and ROI analysis#J-18808-Ljbffr