School Marketing Specialist

Position: School Marketing SpecialistLocation: DubaiStakeholdersSchool Leadership TeamSchool Admissions TeamRegional Marketing Team (ISP Middle East)Third‑Party VendorsReporting LineSchool Principal (dotted line to Regional Marketing Manager)Key ResponsibilitiesSchool‑level marketing strategy & planning – develop the annual marketing plan for enrolment growth and retention; ensure it remains on track and risk‑manage with stakeholders.Brand management – ensure all communications reflect the brand and key messages; act as guardian of branding across the school.Content marketing – plan the content calendar; capture stories through photography & videography; review, sign off and publish content across touchpoints.School website – maintain accurate, functional content; plan new pages; collaborate with regional team to improve pages and landing sites.Social media marketing & community management – lead the school’s presence on major platforms; create engaging copy, images and video; develop posting calendar; monitor comments and respond per guidelines; report performance.Email/CRM – design, review and dispatch emails to prospective parents; analyse performance and report to school leadership.Events – promote and deliver key admissions and retention events.Internal communications & PR – support as needed with the regional team and school leadership.Offline marketing collateral planning – environmental branding, OOH placements, giveaways, etc.Word‑of‑mouth marketing – gather positive stories & testimonials; manage Google reviews and comments.Candidate ProfileEssential3+ years experience in marketing or marketing communications.Experience working in schools.Creative, self‑motivated and thrives under pressure.Performance‑oriented, innovation‑driven and passionate.Excellent planning, project management and prioritisation skills.Strong stakeholder management ability.Good knowledge and management of social media platforms.Strong content creation / storytelling & design skills (photography, video, Canva, copywriting).Experience editing websites via CMS systems.Excellent attention to detail, especially when proofing content.Experience designing emails and using marketing modules of CRM tools.Team player who aligns with the philosophy of the school.DesirableAdditional marketing qualifications or certifications.Knowledge of advanced analytics tools.Experience in B2C marketing within the education sector.Working DaysOccasional weekend or after‑hours events may be required.Who Are We Looking ForSomeone who is a creative problem solver, works well with stakeholders across the school, is an organised multitasker, and has a can‑do attitude towards getting things done.ISP Commitment to Safeguarding PrinciplesISP is committed to safeguarding and promoting the welfare of children and young people. All staff and volunteers undergo vetting procedures, including online due diligence, reference checks and satisfactory criminal background checks covering the previous 10 years.ISP Commitment to Diversity, Equity, Inclusion and BelongingWe are dedicated to strengthening an inclusive culture by identifying, developing and retaining high‑performing teammates regardless of gender, age, disability, neurodivergence, socio‑economic background or other demographics. Candidates who share our vision and principles are strongly encouraged to apply.#J-18808-Ljbffr