Product Manager

Job TitleProduct ManagerReportingSr. Marketing ManagerDepartmentMarketingEducationMBA - Essential from a Premier institute.University DegreeExperience3 Years of FMCG Product Management ExperienceLocationDubai UAECategoryHair CareJob SummaryTo prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.To perform Market research and analysis.Responsibility AreaTarget AchievementTo ensure achievement of top line and bottom line targets through providing marketing planning support and execution.Agency ManagementTo ensuring optimal utilization of resources of Market research agencies Advertising agencies Media Agencies.Market ResearchTo identify research needs evaluate Market Research proposals and to implement and control necessary actions emanating out of research.Marketing AnalysisTo do both primary and secondary sales analysis.To do Competition / consumer Media and Profitability tracking.Development of Marketing and Brand StrategyTo formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.Development of marketing mix elementsTo ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:Communication Strategy (including advertising)Promotional Plan (Consumer Promo Trade Promo Merchandising and other visibility initiatives)Media PlanningPackagingPricing DecisionsProduct Development#J-18808-Ljbffr