Performance Marketing Specialist

The Performance Marketing Specialist will drive strategic growth across digital marketing channels. This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance. The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.Key ResponsibilitiesPlan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram AdsAnalyse campaign performance data using Google Analytics and other tools to identify trends and opportunitiesConduct A/B testing to improve ad creatives, landing pages, and audience targetingManage campaign budgets and allocate resources to maximise ROIDevelop and implement SEO strategies to complement paid effortsCreate detailed performance reports with actionable insights for stakeholdersCollaborate with the content and design teams to produce high-converting ad creativesStay up-to-date with the latest digital marketing trends, tools, and best practicesNice to HaveExperience in e-commerce or high-growth startup environmentsFamiliarity with SEO strategies and toolsCertification in Google Ads or Facebook BlueprintBachelor's degree in Marketing, Business, or a related field2+ years of proven experience in performance marketing or a similar roleStrong analytical skills with a knack for numbers and data interpretationProficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)Hands-on experience with analytical tools such as Google AnalyticsExperience with A/B testing and campaign optimization techniquesStrong budget management and ROI analysis skillsExcellent verbal and written communication skillsKnowledge of SEO principles and performance marketing best practices#J-18808-Ljbffr