Marketing Specialist

We are a dynamic and growing company in thefinancial services industry, specializing inForex trading. Our mission is to provide innovative trading solutions and top-tier client service. We are looking for aMarketing Specialistwith a passion for finance, strong technical marketing skills, and expertise in digital strategies to drive engagement and brand growth.Requirments:Bachelor’s degree inMarketing, Business, or a related field.5+ yearsof marketing experience, preferably infinance or Forex.Strong experience inGoogle Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.Proficiency inSEO, SEM, Google Analytics, and marketing automation tools.Hands-on experience withemail marketing platforms and CRM integration.Ability to analyzeKPIs, ROI, and conversion ratesto optimize campaigns.Knowledge ofForex markets and financial productsis highly desirable.Strongtechnical knowledgeof marketing integrations, tracking pixels, and API-driven automation.Ability to work in afast-paced, data-driven environmentand manage multiple projects.Responsibilities:Develop and implementdata-driven marketing strategiesto enhance brand awareness and customer engagement in theForex industry.Optimize and managepaid media campaigns(Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuringROI-driven performance.Track, analyze, and interpretwebsite traffic, conversion rates, and user behaviorusingGoogle Analytics, Google Tag Manager, and heatmaps.ConductA/B testingon landing pages, email campaigns, and ad creatives to optimize performance.Content & Social Media Marketing:Create, manage, and optimize content acrosssocial media platforms(Facebook, Twitter, Instagram, LinkedIn, YouTube).ImplementSEO & SEM strategiesto improve organic reach and lead generation.Utilizecontent marketing strategiessuch as blog writing, infographics, and educational materials to attract and retain traders.Marketing Automation & CRM:Manageemail marketing campaigns, drip sequences, and automation workflows using tools likeHubSpot, Mailchimp, or Active Campaign.Set up and optimizeWhatsApp Business API and chatbot automationfor customer engagement.Integrate and manageCRM systems(Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation.Analytics & Performance Tracking:Conductcompetitive analysisand monitor industry trends to identify growth opportunities.Generate and present detailedmarketing reportsusingGoogle Data Studio, Power BI, or Tableau.UseUTM parametersandtracking pixelsto measure campaign effectiveness and customer journeys.SkillsExperience withPython, SQL, or Excel (for data analysis and automation).Proficiency inGoogle Tag Manager and event tracking implementation.Familiarity withmarketing AI tools (ChatGPT, Jasper, or MidJourney for content generation).Strong graphic design skills usingAdobe Creative Suite, Figma, or Canva.What We Offer:Competitivesalary and benefits package.Opportunity forcareer growth and professional development.Acollaborative and inclusive work environment.Exposure tocutting-edge marketing technologiesin the financial industry.#J-18808-Ljbffr