Marketing Specialist

1. Marketing Strategy & Campaign ExecutionDevelop and implement integrated marketing strategies for property launches, listings, and promotions.Execute campaigns across digital channels (Google Ads, Meta, LinkedIn) tailored for local and international audiences.Coordinate sales and marketing alignment to maximize ROI and lead conversion Joyce2. Digital Marketing & Lead GenerationManage paid media campaigns (PPC, social ads) targeting relevant buyer personas in the UAE and GCC regions.Optimize campaigns based on analytics (CPL, CTR, ROAS) to improve performance and reduce acquisition cost.Lead SEO strategy for real estate content (search terms like “buy apartment Dubai,” “off‑plan properties Abu Dhabi,” etc.).3. Content & Creative DevelopmentCreate compelling content for websites, blogs, email newsletters, brochures, and social media (English + Arabic preferred).Produce and coordinate multimedia assets: photos, video tours, drone shots, virtual tours, property showcases.Maintain consistency with brand guidelines and positioning.4. Market Research & InsightsMonitor UAE property market trends, competitor marketing activities, and consumer behavior.Use data to recommend pricing strategies, promotional timings, and market positioning.Prepare reports on campaign effectiveness and market opportunity.5. CRM & Lead ManagementManage CRM platforms to track and nurture leads (buyers, investors, tenants).Implement automation workflows (email sequences, retargeting) to drive customer engagement.Work with sales teams to ensure timely follow up and lead qualification.6. Events & PartnershipsSupport property events, open houses, exhibitions, and community engagements.Collaborate with real estate agencies, brokers, and influencers to expand reach.#J-18808-Ljbffr