Marketing Specialist

Job TitleMarketing SpecialistKey Responsibilitiesratings for all branches, including analysis of the star ratings for each branch and tracking changes in ratings (previous vs. current), along with Manage the brands’ Google Maps accounts and continuously update branch information such as address and operating hours.Monitor customer reviews and respond professionally in a manner that reflects a positive brand image.Prepare periodic reports on Google Maps recommendations to improve customer satisfaction.Handle complaints or feedback received through reviews and elevate them to the relevant department when necessary.Research and identify suitable influencers and content creators aligned with the brand and target audience.Communicate with influencers and build professional relationships to execute marketing collaborations.Prepare and write content and scripts for influencer advertisements based on seasonal occasions and campaigns.Coordinate branch visits with influencers and follow up on content publishing.Manage the Tea Plus brand social media accounts on platforms such as TikTok, Instagram, and Snapchat.Monitor the performance of marketing campaigns and analyze engagement, reach, and their impact on brand awareness.Prepare a monthly content plan including posts, stories, and interactive content.Publish promotional and marketing content while monitoring audience engagement and respond to messages and comments.Analyze content performance using digital analytics tools and suggest improvements to increase engagement.Develop and implement creative marketing ideas related to seasonal occasions to enhance brand engagement.Organize new branch opening events , Seasonal Celebration and annual Eids, and coordinate with internal teams and vendors.Prepare invitations for influencers, media representatives, and customers to attend opening events.Supervise event execution and ensure that marketing objectives are achieved.QualificationsBachelor’s degree in Marketing, Business Administration, or a related field.Previous experience in marketing is preferred, especially within the food and beverage (F&B) industry.SkillsExcellent communication skills.Creative thinking and the ability to develop innovative marketing ideas.Strong planning, organization, and time management skills.Data analysis and reporting skills.Ability to work within a team and coordinate with different departments.#J-18808-Ljbffr