Marketing Manager- Crypto

OverviewWe are seeking a Marketing Manager to lead the marketing efforts of a newly licensed crypto exchange based in Dubai. The role will be responsible for driving awareness, user acquisition, and long-term brand growth across multiple channels.Key ResponsibilitiesDevelop and execute marketing strategies across digital, PR, social media, and offline channels.Lead go-to-market campaigns for product launches, including waiting list activation and user acquisition initiatives.Manage social media presence and community engagement on platforms such as X, Telegram, META, and LinkedIn.Oversee PR activities, media relations, and event participation to build credibility and brand recognition.Run performance campaigns (digital, app installs, search, programmatic) and optimize ROI using data insights.Collaborate with product and tech teams to align app UX/UI, attribution, and launch readiness.Design and manage email journeys and automated workflows for onboarding, engagement, and retention.Track KPIs, analyze user behavior, and deliver data-driven recommendations for continuous improvement.Qualifications5+ years of marketing experience, ideally in fintech, crypto, or financial services.Strong background in digital marketing, paid media, and community management.Familiarity with crypto communities, industry trends, and regulatory considerations.Experience with marketing automation platforms (Braze preferred).Excellent communication, project management, and analytical skills.#J-18808-Ljbffr