Marketing Lead - UAE

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human‑in‑the‑loop approach to provide full‑fledged services in real‑time.We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.Osome is redefining the \"back office\" for the next generation of UAE entrepreneurs. As our Marketing Lead for the UAE, you will be the primary engine of our regional growth. This is a high‑autonomy role requiring a rare \"full‑stack\" marketer: someone who can draft a 12‑month strategy on Monday and execute a high‑converting LinkedIn ad campaign on Tuesday.You will own the entire funnel—from the moment a founder thinks about incorporating in a Free Zone to the day they become a long‑term accounting client. You’ll leverage digital precision, lifecycle automation, and high‑impact field marketing to make Osome the \"default\" choice for UAE SMEs.What to expect:You’ll handle real client accounts, not dummy dataAccuracy matters — mistakes don’t hide for longYou’ll communicate with clients and internal teams regularlyIf you want to build confidence, judgement, and ownership, it will be.Responsibilities (how we will measure success):Accelerating Pipeline and Revenue impact by defining & executing demand generation programsLTV/CAC Ratio for Field and Partner‑sourced customers;Leads to Sales Qualified Leads (SQLs) Conversion RateBrand Authority: Ensure the Osome brand speaks the language of the UAE—both literally and culturally, positioning us as a local expert with global tech.Full‑Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data‑driven nurture sequences that reduce sales friction.Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create \"bundled\" growth opportunities.Go‑To‑Market (GTM) for Local Features: Lead the launch of UAE‑specific product updates, such as Corporate Tax filing modules or localized VAT tools.Strong understanding of the Fractional / freelancer marketPartner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activationThought Leadership & Advocacy: Build a community of founders around Osome through education‑first content that solves real problemsWhat you’ll do:Revenue impact: Generate, nurture, qualify and track prospects through mid to low‑funnel marketing programsIntegrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third‑party event sponsorshipsAudience first: Think audience first, in designing messaging/content/value proposition across touchpointsLocal Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements).Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high‑intent founders.Lifecycle & Retention: Design automated \"Founder Journeys\" that nurture leads through the complex decision‑making process of business setup and financial management.Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education‑led events for founders.Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE.Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocityCollaborate closely with Sales teams to optimize investments in hyper targeted engagementTake ownership, plan early, communicate proactively, seek help when needed from cross‑functional teams and stakeholdersInspire cross‑functional teams by demonstrating the value of field & partner marketing collaboration.Key competencies for this role:Strategic Nuance (UAE Specifics): The candidate must understand that marketing to a founder in DIFC (financial focus) is fundamentally different from marketing to a trader in JAFZA (logistics focus).Digital & Lifecycle \"Hands‑on\" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in HubSpot, and understand the \"Headless\" SEO implications of a site like Osome's; all this while being able to select and activate hyper‑targeted events on on‑ground activation.Data‑Driven Agility: The ability to move from \"