Marketing and Omnichannel Enabler - Ophthalmology

OverviewAt Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionMarketing and Omnichannel Enabler - OphthalmologyImportant Notes:For candidates who are already based in Middle East, the position is location-based within the Middle East, with no relocation. The final candidates will remain in their current location in MEFor candidates who are based outside Middle East, relocation is required for one of the ME countriesWe are RocheA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.Job MissionThe Marketing & Omnichannel Enabler - Ophthalmology for the Middle East is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East.This role connects brand ambition with customer experience - integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.This role operates 80% for the ME countries, working closely with Disease Area Squads, ME affiliate POCs, Disease Commercialization Lead(DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success. The remaining 20% will stay within the local Affiliate or Chapter to maintain flexibility and relevance at the local level.Your ImpactMarketing Strategy, business planning, and launch readinessPartner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies(DACS & CORP), ensuring alignment with business outcomes and patient needsConduct market analysis and competitive landscaping to inform brand positioning and market opportunitiesLead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutionsWork closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for BC/NMD/Ophtha and relevant initiativesLead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevanceShape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCLCustomer Experience & Omnichannel EngagementDesign and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teamsIdentification and management of compelling and modular content needs (promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processesEnsure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaignsIdentify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors)Insights-Driven PlanningIn close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analyticsBased on core & common KPI framework, partner closely with ME and local analytics/insights enablers to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimizationCross-Functional Collaboration, agile ways of working, and trainingClosely collaborate with ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated executionWork closely with DCL to identify cross-country pain points and relevant cross-country activities to ensure strong local rollout of regional commercial initiatives and eventsActively participate in squad ceremonies, contributing subject matter expertise in marketing and om